Director, Marketing

Director, Marketing

This is a fixed-term position (12 to 18 months - maternity leave coverage)

Reporting to the Vice-President & Chief Credit Officer, the Director, Marketing plays a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition/retention, and revenue growth. The Director, Marketing is responsible for overseeing and coordinating all marketing activities, collaborating with cross-functional teams.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve company objectives, increase market penetration, and build brand awareness.
• Manage the marketing budget, allocate resources effectively, and ensure cost-effective marketing initiatives.
• Build and maintain a proficiency in marketing planning, traditional, online, and interactive media, media relations, sponsorships and events, business development, and ongoing relationship marketing.
• Build and maintain strong relationships with media partners, agencies, and vendors to maximize marketing impact.
• Manage multiple projects and stakeholders and support corporate projects.
• Develop and coordinate special events, sponsorships, fundraising activities, etc., with existing and new partners and industry associations.
• Generate, manage, and optimize integrated digital marketing campaigns across various channels to support business strategies and overall organizational awareness, including digital marketing, social media, email marketing, advertising, SEO/SEM, Google Ads, social media advertising, etc.
• Lead the creation of compelling content, manage brand guidelines and elements, and oversee brand development including website copy, social media posts, e-newsletters, case studies, marketing collateral, and brand assets.
• Manage bank website content, design, function modules, and relevant third-party agencies.
• Coordinate the production of regularly scheduled and ad hoc communications, ensuring materials are accurate, suitable for the audience, and delivered within budget and timelines.
• Monitor and analyze marketing performance metrics, generate reports, and provide actionable insights to drive continuous improvement.
• Demonstrate ongoing improvement in marketing return on investment through impact measuring and the reporting process.
• Drive employee engagement and a culture of belonging through enhanced information sharing and communication strategies.
• Excellent leadership skills with the ability to motivate and manage a team effectively.
• Identify gaps in communication and make appropriate recommendations.
• Collaborate with other departments including Sales, Operations, IT, and Compliance to grow the brand of the Bank.
• Conduct market research and analyze industry trends to identify opportunities for growth and competitive advantage.
• Stay updated on industry trends, emerging technologies, and marketing best practices to drive innovation and stay ahead of the competition.

Requirements

• Post-secondary education in marketing, business, finance, or a related field.
• MBA or other relevant accreditation or qualifications an asset.
• Minimum 5 years of experience.
• Financial Services marketing experience is preferred.
• Strong knowledge of marketing principles, strategies, best practices, banking products, services, and industry’s regulatory and compliance requirements in Canada.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, content management systems, and analytics tools.
• Demonstrated success developing and executing marketing campaigns that drive measurable results.
• Proven project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Exceptional written and verbal communication skills, with the ability to craft compelling content and deliver impactful presentations.
• Strong computer literacy, including Microsoft365 and Adobe Suite.

What You Need to Know

At WealthONE, our people are our greatest asset. You’ll become part of a diverse and growing team that acknowledges everyone’s unique talents to do what’s right for the client, and to do it well.  As part of our team, you will:

• Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home.
• Connect: Work in a place that fosters creativity and collaboration.
•  Develop: Apply your skills and grow your career in a young, fast-growing environment.
•  Prosper: Share in our collective success with a competitive salary, incentive pay, and excellent health benefits program.

WealthONE is an equal opportunity employer committed to creating an inclusive environment where all team members and clients feel like they belong.

While we are based in Toronto, however this role can be conducted from any location across Canada. Our preference is for the incumbent to be Toronto based as work in the Toronto Head Office may be required. You also need to be legally eligible to work in Canada.

To learn more, please visit us at Wealth One Bank of Canada - About Us