Marketing Expert

MarketingFull TimeMontreal, QC

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We are seeking an experienced and passionate Marketing Expert to join our dynamic team and help shape the lead generation engine of Vasco.

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Location: Montreal, Canada


Company Overview:


Welcome to Vasco, a science-driven revenue platform for high-growth B2B businesses. We believe that 20% of building a successful business is magic, while the remaining 80% is rooted in execution excellence and scientific principles. We apply this science to help Revenue Architects and RevOps team discover their go-to-market fit, construct a predictable growth engine, and scale 10x faster.


Role Summary:


This role is essentially a generalist and requires more of a 360-degree understanding of marketing than being a specialist in one specific area. The objective is to discover how Vasco can generate a predictable pipeline that closes. It is not about producing a set of Activities but building a predictable lead generation engine.


Key Responsibilities:

Foundations:

  • Understand the Product, Market & Competitive Positioning
  • Refine Unique Value Proposition(s)
  • Refine ICP and Persona discovery

Activities:

Delivered directly or managed through a network of contractors.

  • Content: product videos, graphics, infographics, website content, marketing materials
  • Website Improvements for conversion optimization
  • Social Media
  • Emailing
  • Community posts
  • SEM
  • Events organization
  • A/B testing messaging, touchpoints, Channels, etc
  • Measure, report, and automate in Hubspot (CRM) to support a replicable data-driven approach to lead generation.

Success Metric: $ New Opportunities Created (i.e. Pipeline Generation)


Required Qualifications:

  • Experience using HubSpot CRM.
  • Passion for RevOps and Revenue Architecture.
  • Strong project management skills with a detail-oriented approach.
  • Excellent independent working capabilities and self-driven attitude.
  • Relevant certifications in the field are preferred.


Skills and Competencies:

  • Strong creative and problem-solving skills.
  • Excellent communication and interpersonal abilities.
  • Ability to work effectively in a fast-paced, startup environment.
  • Adept at managing multiple projects simultaneously.


Working Conditions:

  • This position is based in Montreal, Canada.
  • The role may require occasional travel for client meetings or team collaboration.


Salary and Benefits:

  • Top-of-market compensation (Base + Equity) commensurate with experience.
  • Comprehensive benefits package.


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