Social Media Manager

ABOUT THE ROLE

We are shifting from being the expert to becoming the host, media-style brands that spotlight

credible voices, customer stories, and well-researched insights. We’re looking for a Social

Media Manager who can build and run multiple content pipelines, create social-first video, and

produce one meaningful editorial piece per month. This role is for someone who can research, write, produce, and collaborate - not just post.

WHAT YOU'LL DO

You will manage seven ongoing content streams:

1. Expert Content (HCPs)

● Source and manage healthcare creators

● Produce interviews, explainers, and FAQ clips

2. Customer & Ambassador Stories

● Find and source real customer experiences

● Build credibility through storytelling

3. Editorial Content (Research + Writing)

● Research and write one editorial per month with support from brand managers

● Translate new studies, trends, and real customer experiences into engaging social

content, ensuring brands have timely, informed point of view on emerging topics.

4. Everyday Content

● Keep feeds active with low-lift, timely posts and tips

5. Human-First Videos

● Be on camera as face of both brands

● Create short, platform-native videos with strong hooks

6. Influencer Collaborations

● Identify and manage aligned creators and partnerships

7. Brand Partnerships

● With support of brand managers, build cross-brand initiatives that expand reach and

community with non-paid efforts

WHO YOU ARE

You thrive in the intersection of social media, storytelling, and health. You are:

● A strong storyteller who can simplify complex topics

● A Content Producer — ideas → scripts → shoots → edits

● Confident writing and researching health-related themes

● Comfortable on camera and can speak with good authority on health topics

● A Curator, knows which voices to elevate

● Understands TikTok/Reels behavior and trend adoption

● Relationship builder: Loves collaborating with experts, customers, and partners

● Can take an idea from concept → script → publish

REQUIRED EXPERIENCE

● 4+ years in social media, video content, journalism, or digital storytelling

● Skilled in creating and editing short-form videos (Reels, TikToks, Shorts) using

lightweight editing platforms like CapCut, Adobe Premiere Rush, InShot, or comparable

tools.

● Proven examples of short-form video content

● Strong writing and research ability

● Experience working with creators or influencers