Director of Product Marketing

MarketingFull TimeVancouver, BC

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About Starling Minds


We are currently undergoing a global mental health epidemic. 1 in 5 Canadians suffer from mental illness annually wherein 60% are left untreated due to cost, access, or stigma. As a result, staggering costs are incurred by affected individuals and their employers.


Starling Minds’ mission is to make affordable and effective mental health care accessible to everyone. We sell our Workplace Mental Health Platform to organizations as an on-demand, 100% digital Cognitive Behavioral Therapy (CBT) solution so that there are minimal barriers for employees to access evidence-based support while they are struggling at work, or off-work due to a physical or mental health claim.


Summary of Role

We’re looking for a results-driven product marketing professional who is passionate about the intersection between mental health, innovation and technology. As a key member of our Marketing team, the Director of Product Marketing will be responsible for developing strategic product positioning, conducting market research, and evolving our go-to-market strategy using key market insights. 


About You


You have a fire in your belly and are always looking for new and creative ways to innovate. You have an insatiable appetite for learning and love to win as a team. You are highly organized, take pride in everything you touch and can have passionate debate and respectively challenge others. 


Core Responsibilities


1. Market Research and Analysis

  • Conduct market research to understand leading topics and trends in our markets and spot differentiators to capitalize on
  • Complete win and loss reviews to spot compelling events and market needs
  • Synthesize inputs from all stakeholders into market assessments that drive the highest possible revenue for the business

2. Competitive Analysis

  • Conducting competitor analysis
  • Provide battlecards for positioning to win against identified competitors

3. Positioning and Value Proposition

  • Shape communications, value proposition & product positioning using competitive information, market and product analysis
  • Identify the product features to spotlight and empowers the sales team with clear value statements
  • Understand buyer personas and markets and what each role in the buying process needs and values

4. Sales Enablement

  • Explain benefits of product features via customer-facing messaging
  • Develop product demos, scripts, and presentations that communicate our solution’s unique selling proposition
  • Support sales through tools, training and market expertise to ensure their ability to effectively position and sell products is optimized
  • Select the appropriate pricing strategy for our products and provide ROI tools to clearly articulate the business value

5. Go to Market Strategy

  • Identify a coherent marketing strategy for the product
  • Provide guidance throughout the lifecycle of the product, ranging from minimum viable products to fully mature products
  • Develop and guides launch plans

Skills and Requirements

  • 7+ years product marketing experience
  • 2+ years experience working in a start-up environment 
  • B2B SaaS experience
  • Strategic marketer with ability to execute (hands-on researcher)
  • Accomplished public speaker with strong presentation skills
  • Outstanding skills to analyze markets and identify trends and opportunities
  • Excellent written and oral communication skills
  • Collaborative leader who is highly confident and competitive

Nice to haves

  • Experience in health tech
  • Previous experience managing a team

Job Details

  • Reports to: VP Marketing
  • Salary: $100,000+, based on experience
  • Full time permanent position, 40 hours per week
  • Location: Starling Minds’ head office is located in Vancouver, BC. All roles are currently working from home, however in post Covid-19, this role can work from home, work from our office, or do a mix of both.