Director of Marketing

Who Are We?

As a group of passionate technology developers, successful entrepreneurs, and industry experts, SiftMed is scaling quickly. We build AI processing software that organizes, categorizes, and analyzes medical files - helping teams find facts in medical data that can change lives.

We’re now investing in marketing leadership to own our market narrative and build the engine that drives pipeline. This is a rare opportunity to own a function - to turn sharp positioning into demand across our key verticals and to build the motion that scales.

What Do We Offer?

We work hard, but we don’t take ourselves too seriously. You’ll have a seat at the table, real ownership, and the ability to make a visible impact across the business. We care deeply about building an inclusive, diverse, and equitable workplace.

Who Are You?

You’re a player-coach who has owned a marketing function or carried a number at a startup or scaleup. You think in narratives and markets, but you’re hands-on by default - you’d rather write the vertical point of view yourself than brief an agency to do it badly.

You can hold a technical, regulated story in your head and translate it into messaging that lands differently for an insurance adjuster, a personal injury attorney, and a life care planner. You’re analytical enough to own a pipeline number and disciplined enough to align and develop a team.  

You bring deep curiosity about B2B buyers, category strategy, and AI tools - and you’re excited to shape how a fast-growing healthtech company shows up in its market.

What You Will Be Doing

Own Positioning and Messaging by Vertical

• Define and maintain our ICP, value drivers, and value proposition by vertical as they evolve.
• Build and own the Positioning and Messaging Guide for each key vertical, and drive its adoption across sales and BDRs.
• Own brand positioning and voice across everything the market sees.
• Lead the launch motion for new products and features, directing execution across the team.

Own the Narrative and Content Engine

• Run a thought leadership program - a consistent point of view and executive presence in the market.
• Carry the bulk of the high-value writing: blog, case studies, website copy, and vertical assets (battlecards, one-pagers, landing content).
• Build a content engine that produces a steady volume of assets mapped to real ICP gaps - not random output.

Own the Marketing-Sourced Pipeline Number

• Own the marketing-sourced pipeline target and its contribution to the company’s net-new revenue goal.
• Define lead-scoring criteria - the behaviors and firmographics that predict a deal - validated against closed-won deals.
• Set the reporting expectations and cadence your team delivers against, and stay accountable for attribution.
• Partner across Sales, BDRs, Customer Success, and Partnerships to align messaging and downstream motion.

AI Fluency + Application

At SiftMed, AI is at the core of what we build. We need a leader who doesn’t just understand AI as a buzzword - you live it.

• You use AI tools in your daily workflow - drafting, research, messaging variations, competitive analysis, and content acceleration.
• You’re excited to experiment with AI-enabled marketing tools and bring back what works for the team.
• You stay current on AI trends in marketing and can separate hype from practical application.
• You’ll shape how SiftMed’s marketing function leverages AI to punch above its weight as it scales.

Here Are Our Prerequisites

• 7 - 10+ years of B2B SaaS marketing experience, with time spent owning a function or a number at a startup or scale-up.
• Player-coach mindset - comfortable setting strategy and doing the work, not just directing it.
• Strong writer who can carry a technical narrative end to end, not just brief an agency.
• Pipeline ownership - you’ve carried a marketing-sourced pipeline number and can speak to whether you hit it.
• Positioning and messaging depth - you can differentiate a story across distinct buyer personas within a category.
• Analytical rigor - comfortable owning a number and holding a team to a reporting cadence.
• Demonstrated proficiency with AI tools in marketing workflows.

It Would Be Great If You Have Experience In

• Healthcare, insurance, legal, or medical-legal - or another regulated, technical category.
• Building a marketing function or motion from an early stage, not just executing within a mature one.
• Defining lead-scoring criteria and partnering with RevOps on attribution and reporting.
• Directing outsourced or agency build work against clear requirements.
• Marketing automation (Pardot) and a modern GTM stack.
• Early-stage or high-growth startup environments where you’ve worn multiple hats.

What Success Looks Like

First 90 Days

• A Positioning and Messaging Guide is live for our key verticals and adopted by sales.
• A thought leadership cadence is running, with a clear point of view and executive presence.
• Lead-scoring criteria are defined and validated against closed-won deals.
• You’ve set the pipeline target, reporting cadence, and priorities for the team.

First 12 Months

• A marketing-sourced pipeline number is owned and laddering into the company’s net-new revenue goal.
• A content engine is producing a steady volume of assets mapped to real ICP gaps.
• Positioning is adopted and reinforced across sales, BDRs, and the broader GTM motion.
• The marketing function is leveraging AI meaningfully to scale output and insight.