Growth Marketing Lead

Who Are We?

As a group of passionate technology developers, successful entrepreneurs, and industry experts, SiftMed is scaling quickly. We build AI processing software that organizes, categorizes, and analyzes medical files - helping teams find facts in medical data that can change lives.

We’re investing in growth marketing as the engine that turns our narrative into measurable pipeline. This is a rare opportunity to run the channels and the stack that power our go-to-market - paid, nurture, events, website, and the reporting that shows what’s actually working.

What Do We Offer?

We work hard, but we don’t take ourselves too seriously. You’ll have a seat at the table, real ownership, and the ability to make a visible impact across the business. We care deeply about building an inclusive, diverse, and equitable workplace.

Who Are You?

You’re the kind of person who sees a marketing channel and thinks: “How do I make this work harder?” You combine analytical rigor with hands-on execution. You can launch a LinkedIn campaign, send a nurture sequence, update a landing page, and have a report ready the same week.

You’re a strong organizer and project manager - which is what running events end to end really tests. You don’t need to architect the marketing stack, but you can operate it and report on it confidently. You’re scrappy, self-directed, and coachable - eager to learn the pieces you don’t yet know.

You bring curiosity about B2B buyers, marketing analytics, and AI tools, and you’re excited to grow alongside the function as we scale.

What You Will Be Doing

Run Paid Acquisition and Nurture

• Plan, launch, and optimize paid campaigns - starting with LinkedIn Ads against our ICP - to agreed cost-per-lead and pipeline-contribution targets.
• Build and send the newsletter and email nurture program, with measurable engagement and progression.
• Support association partnerships with marketing amplification and follow-up.

Run Events End to End

• Own logistics, booth, and follow-up for conferences; run webinar production and promotion; execute dinners and customer events.
• Deliver events on time and on budget, with pipeline tracked back to each one.
• Partner with the Director of Marketing, who owns the topics, narrative, and guest strategy.

Operate the Website and MarTech Stack

• Operate the website day to day - page and content updates in Wix.
• Operate the stack after the build: visitor identification, Pardot, GA4, and GTM.
• Keep signal routing to BDRs and Salesforce clean and reliable.
• Manage the outsourced contractor for setup, handoff, and break-fix so the stack doesn’t silently break.

Own Reporting, Attribution, and Lead Scoring

• Build and maintain the dashboards that show channel and campaign performance, funnel conversion, and pipeline contribution, on a weekly and monthly cadence.
• Report on attribution - which campaigns and channels produce pipeline - and tell the team plainly what’s working and what to kill.
• Operate and tune the lead-scoring model over time, routing qualified leads to BDRs reliably against the criteria the Director defines.

AI Fluency + Application

At SiftMed, AI is at the core of what we build. We need someone who doesn’t just understand AI as a buzzword - you live it.

• You use AI tools in your daily workflow - ad copy, creative variations, audience hypotheses, campaign analysis, and reporting acceleration.
• You’re excited to experiment with new AI-enabled marketing tools and bring back what works.
• You stay current on AI trends in marketing and can separate hype from practical application.
• You’ll help shape how SiftMed’s marketing function leverages AI to scale.

Here Are Our Prerequisites

• 2 - 5 years of hands-on B2B marketing experience.
• Hands-on with the channels - direct experience with at least some of: LinkedIn Ads, a marketing automation platform (Pardot, HubSpot, or Marketo), and GA4.
• Strong organizer and project manager - you can run events end to end and keep them on track.
• Comfortable in spreadsheets and reporting - you turn channel data into clear decisions.
• Operator mindset - you can run and report on a stack you didn’t architect, confidently.
• Coachable and eager to learn the pieces you don’t yet know.
• Demonstrated use of AI tools in marketing workflows - for creative, copy, analysis, or productivity.

It Would Be Great If You Have Experience In

• Healthtech, legaltech, insurance, or other regulated industries.
• Operating and tuning a lead-scoring model in Pardot and Salesforce.
• CMS platforms (Wix, Webflow, WordPress) and basic HTML/CSS comfort.
• Visitor identification tools (RB2B, Snitcher) and signal routing into Slack and Salesforce.
• Paid channels beyond LinkedIn - Google Ads, paid social, programmatic, or retargeting.
• Early-stage or high-growth startup environments where you’ve worn multiple hats.

What Success Looks Like

First 90 Days

• Paid LinkedIn is live with multiple campaigns running against key ICP.
• A baseline of channel performance, funnel conversion, and pipeline contribution is reported weekly.
• The newsletter/nurture program is live and measurable.
• You’re operating the stack confidently and managing the outsourced contractor for handoff and break-fix.

First 12 Months

• Every channel is live, instrumented, and producing a weekly and monthly reporting cadence.
• Paid LinkedIn is hitting agreed cost-per-lead and pipeline-contribution targets.
• Lead scoring is operational, tuned, and routing qualified leads to BDRs reliably.
• Events are executed on time and on budget, with pipeline tracked back to each one.