Business Development Representative

GrowthFull TimeToronto, ON

Apply Now

About the Job


Shoelace is growing and looking to add an experienced Business Development Representative to our team. In this role, you’ll leverage your experience in outbound sales to identify, connect and land meetings with growing ecommerce brands.


Working alongside our Go-to-Market team, you’ll be challenged to both build and execute a sales playbook that you can then help implement across a growing sales team.


Shoelace manages ad spend on behalf of growing ecommerce brands and while we’ll ask you to build some of your own pipeline, you’ll benefit from an exploding e commerce environment, our strong reputation in the industry and a growing list of inbound opportunities. We’ll support your growth while giving you a lot of autonomy to experiment. In your day to day you’ll be asked to:

  • Qualify inbound leads then connect, pitch and book meetings via phone and email
  • Identify new areas of growth while testing, iterating and building a repeatable playbook

This job requires at least 2-3 years of quota carrying sales experience preferably while leveraging and maintaining a CRM. While experience at a B2B SaaS environment is directly leverageable, Shoelace is open to capable, driven sales people that come from a number of backgrounds.


About Shoelace

Shoelace helps over 400 D2C brands, retailers and other merchants grow their businesses by building and optimizing ads across Facebook, Instagram and other platforms. We leverage technology which enables us to do the same work an agency might do but more efficiently and therefore for less cost. It’s a simple concept, we’ve developed a reputation for doing it well and our customers love us. As such, we’re growing (really quickly).


Succeeding at Shoelace

As a team, we put an emphasis on hiring people who are highly accountable and actually enjoy doing the work, instead of constantly worrying about their next move. Because most of us work remotely, our employees tend to let their work speak for itself. This focus on output means that once you’ve put in a day that you are proud of, we prefer you to unplug and go live your life.


For the right person, this balance is amazing but may feel different than a typical startup or agency. If you prefer to jump from project to project or fill your days with meetings, you may find yourself frustrated here. However, if you are accountable, empathetic, kind and looking for a place you can build a career for the long term, we’d love to hear from you. This is especially true if your background, identity, religion, ethnicity, age, neurodiversity or anything else that makes you unique will add to the variety of voices here at Shoelace.


To apply to this role, please complete the steps in this application process and upload your resume as a PDF file. Looking forward to hearing from you.


Salary Range: $55,000 - $70,000 depending on experience

Location: Anywhere