Demand Gen Manager

MarketingFull TimeRemote Eastern/Atlantic Time Zones/Canada

Apply Now

Demand Gen Manager

We’re currently searching for an experienced and driven individual passionate about finding the most effective ways to reach our target audience. This remote role will work with team members in the Atlantic and East Coast time zones.

As our Demand Generation Manager, you will be responsible for planning, implementing, and executing integrated marketing campaigns through paid channels, driving engagement, and generating marketing qualified leads for our sales team. Key channels include paid search, paid social, sponsored events/webinars/content, and email marketing. You will work closely with our content creation team to develop and leverage high-quality content to drive and nurture leads.

Responsibilities include but are not limited to:

  • ​In conjunction with an SEM firm that you will manage, plan, develop, and manage paid search (Google), and social ad (Linkedin and Twitter) campaigns to drive new marketing-qualified leads and increase pipeline.
  • Plan, execute, and manage Email Marketing campaigns designed to nurture and increase engagement and ultimately action with leads driven though both paid and organic means
  • Proactively seek opportunities to evolve program performance through new program ideas, A/B testing, and/or additional optimization techniques
  • Measure and manage conversion rates throughout the funnel, identifying opportunities for optimization
  • Convert traffic through calls-to-action, landing pages, and content
  • Coordinate and track SEM campaigns, working closely with our content marketing team to develop content and coordinated campaigns based on keyword research
  • Optimize our lead nurturing processes
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets

Our work environment

At Securicy, you will find an open and supportive environment that values and respects different perspectives and experiences. People with a desire to help other people and deliver results thrive in our organization.

Our Mission

Securicy’s mission is to help organizations understand, navigate, embrace, and exceed the security expectations of their customers. By providing education, automation, and structure, we reduce the effort and expertise it takes to ingrain security and privacy into the DNA of a business, helping them transform security from a risk to a competitive advantage.

Work Hours & Benefits

Securicy is a fully remote organization that appreciates the quality of life benefits of working from home. We have flexible working hours, as well as allotted vacation and health maintenance time. Team members enjoy comprehensive healthcare benefits, fully-funded professional development opportunities, and memberships to professional organizations.

Qualifications, Skills, and Attributes

  • Willingness to experiment
  • Ability to quickly adapt based on data
  • Communication skills
  • Ability to work within a team environment and draw intuitive insights from business development and sales representatives

Education and Experience Requirements:

  • 3-5 years of experience working in B2B marketing, specifically around paid programs
  • Deep familiarity with Paid Social and Paid Search platforms
  • Strong experience with Hubspot
  • Experience running detailed campaign reporting
  • Full-time position working remotely

Ready to see if this role is a fit for you?

To apply, please click the “Apply Now” button to share your resume (.pdf), Linkedin profile and any additional relevant information with our team. We’ll then review your application and get in touch with the next steps.