Content Creator

Content Creator (Remote- Toronto [GTA]) - RockWallet

ABOUT ROCKWALLET

Rock Solid. Rock Confident.

RockWallet is a financial technology company made up of people who think differently about how digital assets can be managed, accessed, and used.

At RockWallet, our vision is for anyone to be able to access and thrive in the digital economy. It’s our mission to help you make the most of the opportunities available by building products that empower people to navigate digital asset usage easily, securely, and with confidence. Our self-custodial, multicurrency wallet puts you in charge of your digital assets. RockWallet’s app makes it quick and easy to buy, use, store, and swap top cryptocurrencies, all in one place, on your mobile. RockWallet is registered with FinCEN as a Money Service Business. Find out more here at www.rockwallet.com.

Want to join us? We’re expanding our team globally, looking for the right people to help us explore further.

Role Overview

We’re on the lookout for experienced content creators, responsible for
owning the full content lifecycle across strategy, creation, distribution, and
measurement for our brands. The position is remote but requires
consistent availability in Eastern Time and close collaboration with
marketing, product, support and compliance teams.

• Plan, produce, and publish multi-format content (video, social, blog,
  email, community posts) that educates and engages our audiences
  across our owned and paid channels.
• Own full lifecycle content from brief to reporting: designing and/or
  interpreting briefs, creating assets, amplifying across social and
  community platforms, and measuring performance against clear
  KPIs.
• Act as a self-starter who brings data-backed ideas, experiments with
  new content formats, and consistently refines output based on
  results.

Key Responsibilities:

Content Generation - End-to-End Content Lifecycle

• Translate business and campaign goals into clear content briefs with
  objectives, audiences, channels, and KPIs.
• Create, edit, and optimize content for web, blog, email, press releases, YouTube, X/Twitter, LinkedIn, YouTube, Reddit, and other relevant
  communities.
• Manage publishing workflows in a CMS, ensuring accuracy, tagging,
  and on-brand presentation.
• Monitor performance and report on engagement, growth, and
  conversion metrics; recommend and implement optimizations.

Social and Community Management

• Use social scheduling tools to plan, publish, and optimize content
  across multiple accounts and markets.
• Own day-to-day social content calendars, aligning posts with industry
  news, SEO insights, and product priorities.
• Engage meaningfully with communities (comments, DMs, replies,
  threads) to deepen relationships rather than only growing follower
  counts.
• Support community building in online forums such as Reddit and
  Discord, where applicable.
• Stay on top of crypto, Web3, and blockchain trends to inform content
  topics and angles that resonate with target audiences.
• Partner with growth/paid teams on creative for paid social and
  performance campaigns; understand how organic and paid content
  work together.
• Contribute to campaign retrospectives with qualitative and
  quantitative insights from content performance.
  

Required Skills and Experience

• Demonstrated experience owning and managing independently
  content creation, social media, and/or digital marketing, with at least
  5 years directly managing content end to end (brief, production,
  publishing, reporting). A self starter with experience managing daily
  workflows with limited supervision.
• Proven track record running successful content or social projects
  from strategy through execution and post-campaign analysis.
• Hands-on experience with:
• • CMS platforms (e.g., WordPress, headless CMS, Ghost) for
    uploading, formatting, and publishing content.
  • Content and editorial calendar management tied to keyword
    research and SEO best practices (e.g., Ahrefs, SEMrush).
  • Social media scheduling and analytics tools (e.g., Hootsuite,
    Buffer, Sprout, HubSpot, native platform tools).
  • Project Management systems (e.g., Asana, ClickUp, Monday)
  • Graphic Design and Video Editing (must have professional
    experience in tools like: Canva, Adobe Creative, AI Tools for
    video editing)
• Strong copywriting and storytelling skills tailored to crypto/Web3
  audiences, with the ability to simplify complex topics.
• Comfortable interpreting content performance data and making
  data-driven decisions on what to scale, tweak, or retire.

Nice-to-Have Experience

• Previous experience in Web3, crypto, DeFi, or related fintech
  products (in-house or agency-side).
• Experience running and growing YouTube channels (scriptwriting,
  thumbnails, basic editing, SEO, and analytics).
• Experience building or managing communities on forums such as
  Reddit, Discord, or Telegram.
• Background managing multiple brands/accounts simultaneously or
  working in an agency environment with diverse client portfolios.

Ways of Working

• Available to work standard business hours in ET, with flexibility for
  key launches or live moments when needed.
• Self-starter comfortable proposing new formats, tests, and campaigns
  backed by audience insights and performance data.
• Collaborative mindset, able to coordinate with design, product,
  growth, and leadership while taking clear ownership of deliverables and deadlines

Benefits

• Join a dynamic and forward-thinking Marketing organization in one of the fastest-evolving industries
• Work from home with ownership of your domain
• Benefits
• A competitive salary
• Diverse and dynamic work environment
• Work-life balance and support for career development
• A collaborative work environment that values creativity, ambition and results

HOW TO APPLY: Please submit your resume in our preferred file – .PDF not in .DOC. Thank you.

We thank all interested applicants; however, only those under consideration will be contacted.

RockWallet, LLC is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

This job posting may involve the use of artificial intelligence (AI) — such as automated resume screening or candidate assessment — at one or more stages of the recruitment process. If AI tools are used, all decisions are overseen by a human reviewer.