The Mission

The Mission of a Digital Strategy Researcher is to create compelling, concise, data-backed research that helps marketers create and refine a digital strategy that is more effective by being evidence-based. Our research is focused on (a) online audience behaviour to identify the content people are loving and where they’re spending their time, and (b) deconstructing the digital strategies of top-performing brands to identify what’s working and not working. This research is the core deliverable that RightMetric provides to our clients.

The Day-to-Day

• Work On Your Own Schedule: We have clearly shared expectations about the work that needs to be done and delivered, but other than that you’re free to work when you want and where you want.
• Weekly Huddle: Typically you’ll meet with the rest of the research team on a video call once a week to share your work, align on priorities, bounce ideas off each other, and catch up as humans.
• Dive Into The Research Tools: Our team has access to a world class tech stack of marketing intelligence tools that we use to perform and validate our research. Much of a Digital Strategy Researcher’s (DSR’s) time is spent mastering those tools and using them to analyze online brands and audiences. We’ll share our tool stack with you during the interview process.
• Apply The Methodologies: We’ve spent years developing repeatable and robust research methodologies to reliably answer some of marketers’ toughest questions like “where is my audience spending time online?” and “what content is truly resonating with them across the digital landscape?”. Expect roughly 40% of research time to be applying pre-existing methodologies and the other 60% performing more free-form research where you need to adapt or create a robust methodology on the fly.
• Create & Improve Methodologies: Once you’re proficient with our existing methodologies, we’ll rely on you to constantly refine and improve them, while also creating new ones as needed. Our clients are always thinking of new questions that need data-backed answers and digital marketing is always evolving.
• We Minimize Meetings, But Stay Social: RightMetric is a fully remote team. There’s the daily research huddle and a company all hands once per month. Most people on the team have one or two 1:1 meetings per week, again primarily to keep in touch socially while working remotely. Otherwise, our culture is to minimize pointless meetings.
• Deep Research: It’s a huge part of this role. Expect the majority of time to be uninterrupted research work.
• Explore Top Performing Brands’ Activities Across All Digital Channels: Our research covers all currently relevant digital marketing channels, from advertising, to content, to SEO, affiliate marketing, app marketing, and beyond. You don’t need to be an expert in all those channels (no one is), but have a solid understanding of most of them and how they play together in a B2C brand’s digital strategy.
• Collab with the team: Naturally, a good deal of banter, gifs, and memes are created and shared via Basecamp while working (If you’re not familiar with it, Basecamp is like a simplified, non-intrusive combo of Slack and Asana). We chat throughout the day as we work together to complete projects.
• Work on side projects: Pretty much everyone on our small team helps out with things outside their core research role. We’re all marketers here, so this includes things like running our email list, social accounts, website, doing design work, and supporting podcast production. We wear many hats to mix things up.
• We like organization: Almost everything we do is well-documented in our Employee Handbook, Business Plan, KPI dashboard, and various SOPs.
• We try to only use a few tools, calm ones: We use Basecamp for (almost) all team communication, task tracking, and project management; and GSuite for Drive, Docs, Slides, and Sheets.

The Compensation & Perks

• Salary: $62,500 - $72,500 CAD, depending on experience level, skill level, and quality of work sample.
• Vacation: 5 Weeks Paid Vacation, which includes 2 weeks of mandatory paid time off holiday break at the end of December each year.
• Full Benefits: 100% Coverage of Dental, Vision, Drugs, Massage, Physio, Acupuncture, Naturopath, Life, Loss of Income etc.
• Unlimited Sick Days
• Educational stipends
• Flexible Working Hours
• Fully Remote Team
• Work-Life Boundaries are respected
• Apple Equipment
• Home office stipend

Skills & Experience Needed

There are four key skills that contribute to success in a Digital Strategy Research Role. Here’s what we look for in each of them.

• Writing Skills: You excel at business writing that is clear, concise, and compelling. In other words, you can get your ideas across to a reader in a very short format while also convincing them of your point. You probably got really good marks on your essays in school. You love writing.
• Design Skills: You are great at pairing just the right visual—whether it’s an image, graph, or otherwise—with your writing so that it helps get your point across clearly. Your documents and slides are beautifully laid out, adhere to a colour palette, and are just super attractive and readable. You know your way around a slide deck like nobody’s business. You love making things look good.
• Research Skills: You’re naturally curious, logical, and probably a tad cynical. You understand what makes a piece of research useful, interesting, robust, and statistically significant. You’ve probably used a variety of marketing analytics, intelligence, and research tools in your past work.
• Digital Strategy Skills: There are many roads to marketing strategy roles, but you’ve walked one of them; probably by working at several reputable agencies, brands, or starting your own business. You likely began the journey by working in the trenches as a “button pusher” before you became an expert at a couple key areas of digital; paid media, email marketing, ecommerce CRO perhaps. Then as you became a recognized expert you went broad and became a “T-shaped” marketer that understands how to tie multiple channels together to meet a business objective with a cohesive strategy. Finally, you learned how to convince your boss/clients/customers that your strategy was a good idea and that they should give you money to execute it.
• [Bonus] Presentation Skills: This isn’t a necessity for the role, but it’s certainly helpful. If you can not only create research, but present it to a marketing leadership team in a client meeting, knock their socks off with your insightfulness, and answer tough questions on the fly; you’ll have even more opportunities for advancement at RightMetric.

Our Values

• Excellence: Achieving high standards and quality in everything we do.
• Creativity: Approaching work with critical thinking and innovation.
• Transparency: Open and honest communications – always.
• Ownership: Taking pride in our work and being accountable for outcomes.

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Thanks for reading! If you're interested and qualified we would love to hear from you :)