Digital Marketing Officer

Digital Marketing Officer

Rainbow Railroad

Reports to the Director of Communications

Full-time, permanent (40 hours/week)

Role Status: This position is for an existing vacancy.

Location: Toronto, Canada or remote in New York, USA

Start Date: November 16, 2026

About Rainbow Railroad

Rainbow Railroad is an international human rights organization that creates pathways to safety for at-risk LGBTQI+ people and strengthens policies and systems that support their protection and integration. Since our founding in 2006, we have supported over 53,000 individuals and families, and have become a global leader in advancing LGBTQI+ rights. We are one of the few organizations that work as direct service providers, advocates, thought leaders, and movement strategists to address global queer forced displacement. Our mission is guided by a commitment to becoming a refugee-led organization that centres the experiences, leadership, and authority of LGBTQI+ refugees.

Rainbow Railroad is a registered charity in Canada and a U.S. 501(c)(3) organization with offices in Toronto and New York.

Position Overview

The Digital Marketing Officer (DMO) will support the growth of Rainbow Railroad's global digital presence, audience and impact. Working closely with the Director of Communications (DOC), the DMO will help shape and execute an integrated digital marketing and communications strategy that builds audiences, strengthens engagement, and drives tangible results in fundraising, advocacy and partnerships.

The DMO will take day-to-day ownership of Rainbow Railroad's paid social and digital marketing, while developing compelling, multi-channel content that moves audiences from awareness to action. They will translate Rainbow Railroad's stories, campaigns and organizational priorities into content and experiences that inspire action, deliver results, and engage a diverse target audience, including but not limited to donors, civil society organizations, international development partners, governments, people with lived refugee expertise, and the global queer and ally community. This is a hands-on role for a digital marketer who combines creative storytelling with analytical thinking. The DMO will use audience insights, performance data and experimentation to continuously improve our digital marketing and communications efforts.

Key Responsibilities

Digital Marketing

• With support from the DOC, shape and execute Rainbow Railroad’s paid social and digital marketing strategy to grow audiences and drive engagement, donations and volunteer sign-ups
• Own the day-to-day management of paid digital campaigns, including campaign setup, audience targeting, creative testing, budget management, optimization and reporting 
• Develop, launch and optimize campaigns across Meta and Google Ads, with select opportunities to use LinkedIn, YouTube, Microsoft Ads and other relevant digital advertising platforms
• Translate organizational campaigns, fundraising priorities, advocacy moments and key messages into effective digital advertising campaigns in collaboration with other departments
• Build and manage retargeting and audience acquisition strategies across the digital marketing funnel
• Monitor campaign performance and budget pacing, identifying opportunities to improve reach, engagement, conversions and return on investment
• Support Development-led digital fundraising campaigns by developing paid media strategies that drive qualified traffic, donations and other desired actions
• Develop and maintain effective tracking practices, including UTM parameters, conversion tracking and campaign attribution

Content & Social Media

• Generate meaningful, multi-channel content that centres the voices, lived experiences and perspectives of refugees, to support a refugee-led and refugee-informed organizational orientation
• Develop compelling, accessible and audience-focused content across social media, email, web, digital advertising and other channels, translating complex issues into clear and engaging communications
• Support the execution of Rainbow Railroad's organic social media content strategy to grow audiences, deepen engagement and support movement- and community-building objectives in partnership with the Communications & PR Specialist
• Develop social-first and integrated digital campaigns for different platforms, audiences and stages of the audience journey that support organizational priorities
• Identify creative ways to repurpose and extend the shelf life of content, maximizing reach, resources and return on effort and investment
• In collaboration with the Development team, create and execute email marketing campaigns, including Rainbow Railroad's monthly newsletter, audience segmentation, testing and optimization, to support fundraising and engagement objectives
• Support the promotion of online events and digital experiences that encourage audiences to engage, take action and donate

Website, SEO & Digital Experience

• Update and optimize website content to ensure it is accurate, accessible, engaging and easily discoverable, with a focus on improving user experience and conversion around donations, engagement and key calls to action
• Apply SEO best practices, including keyword research, content optimization, metadata, internal linking, structured content and search discoverability
• Develop and optimize content for traditional search, answer engines and emerging AI-powered search experiences, applying SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) principles while using search, audience and website data to identify content gaps and opportunities to strengthen Rainbow Railroad's digital visibility and authority.
• Ensure digital content meets accessibility best practices, including appropriate use of alt text, captions, headings, links and accessible formats

Measurement, Analytics & Optimization

• Support the development of monthly Communications reports to track, analyze, and report on the progress and impact of communications and marketing efforts
• Track and analyze performance across paid and owned channels
• Use audience insights, search data and performance analytics to identify opportunities to improve content, campaigns and digital experiences
• Conduct A/B testing and experimentation across creative, messaging, audiences, landing pages and campaign approaches
• Track SEO, AEO and GEO performance and emerging indicators of search and AI visibility
• Translate analytics and audience insights into clear, actionable recommendations for the Communications team 

Qualifications

• A degree in marketing, communications, public relations, or related field from a post-secondary institution, or an equivalent combination of relevant professional experience and education
• 2 - 3 years of experience in digital marketing, social media, digital communications, paid media or a related field
• Demonstrated experience developing, launching and optimizing digital marketing campaigns
• Hands-on experience with Meta Ads Manager and Google Ads, including campaign setup, audience targeting, budget management, creative testing and optimization
• Experience with additional digital advertising platforms such as LinkedIn, YouTube or Microsoft Ads is an asset
• Working knowledge of digital analytics and performance measurement, including GA4
• Understanding of conversion tracking, UTM parameters, attribution and key digital marketing metrics such as CTR, CPC, CPA and conversion rate
• Strong copywriting and storytelling skills, with the ability to develop clear, compelling and audience-focused content across multiple digital channels
• Experience developing and executing organic social media content and campaigns
• Experience with email marketing, audience segmentation and/or marketing automation
• Understanding of SEO and website content optimization
• Strong analytical and problem-solving skills, with the ability to turn data into actionable recommendations
• Excellent project management and organizational skills, with the ability to manage agreed priorities and timelines in a fast-paced environment
• Demonstrated initiative, curiosity and commitment to continuous learning and improvement
• Ability to work effectively and collaboratively across a dynamic, multidisciplinary team, while also taking ownership of projects independently
• Experience with, or ability to quickly learn,  the technology we love: Google Apps, Salesforce, Account Engagement, Slack, Meltwater, and Canva
• Demonstrated commitment to Rainbow Railroad's mission and to advancing the rights and safety of LGBTQI+ people globally

Asset

• Understanding of emerging approaches to search and digital discovery, including AEO and GEO, and demonstrated curiosity about how AI-powered search is changing audience behaviour

Application Details

Application Deadline: 

October 12, 2026

Compensation: 

Officer Salary band: $60,000 to $75,000 CAD for Toronto, Canada individuals, and $60,000 - $75,000 USD for NY, USA individuals

Hiring Salary - $60,000 CAD for Toronto, Canada individuals, and $60,000 USD for individuals based in New York, USA.

Benefits - A comprehensive package including health and dental insurance, three weeks' vacation, 16 wellness days, and a two-week holiday closure at the end of the year.  

Application Process: 

Please submit your application through the portal link.

This position prioritizes candidates located in either Toronto, Canada or New York, USA

Rainbow Railroad is dedicated to building an organization that reflects the diversity of the communities we serve. This includes diversity across race, ancestry, culture, languages spoken, immigration status, age, disability status, sexual orientation, gender identity, gender expression, and socioeconomic background. Requests for accommodation due to disability can be made at any stage in the recruitment process. Please email hire@rainbowrailroad.org for inquiries. 

We thank all applicants for their interest in this position, however, we will only contact those selected for next steps.