Senior Product Manager - Acquisition

We’re a healthcare platform for humans, designed for real life. 

Pocketpills is Canada’s leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible, affordable and built for people like you. Driven by our passion for innovation and customer-care, we’ve designed a suite of digital care experiences that empower our members to take control of their health wherever life takes them. From coast to coast, over 800,000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.

We founded Pocketpills as a solution to fix the broken system that made getting care harder than it needed to be. We don’t believe long line ups at the doctor’s office, confusing refill protocols & one-size-fits-all advice, actually fit with what Canadians need, so we’ve changed the game. Powered by pharmacists, engineers, doctors, clinicians & service experts, our platform redefines the world of wellness, from personalized treatment that actually feels personal, to truly effortless refills, including free, friendly delivery. Because we do believe Canadians deserve a better way to manage their most important asset, their health.

Discover the healthcare platform that feels Delightfully Human. With Pocketpills, complete care is right in your pocket.

Role Description

• Own one of 5 critical product areas, build the product’s vision & roadmap, ideate, collaborate, and detail out PRDs, and drive feature development.
• Understand and advocate for our customers in every product or process decision. 
• Leverage data and analytics to drive product decisions including prioritization and go-no-go.
• Collaborate and communicate with stakeholders efficiently across time zones.
• Triage and understand production issues for prioritization and get them solved.
• Own and optimize the user acquisition funnel, including onboarding, activation, and conversion flows.
• Design and run A/B tests and experiments to improve acquisition and activation metrics.
• Partner closely with marketing and growth teams to improve channel performance and CAC efficiency.
• Define and track key acquisition metrics such as CAC, conversion rate, activation rate, and retention.
• Identify opportunities to leverage AI/ML capabilities to enhance customer experience, improve operational efficiency, and drive product innovation.
• Collaborate with engineering and data science teams to define AI-powered features, evaluate feasibility, and ensure responsible and effective deployment of AI solutions.
• Partner with Pharmacists and Physicians to gather requirements, validate workflows, and ensure product solutions support safe and efficient patient care.

Qualifications & Experience

• UX-focused product experience in a consumer-facing product.
• A degree in computer science, engineering, or related fields; or significant experience working with tech teams. This is a close-to-tech role.
• 4+ years of experience as a product manager, including multiple roadmap cycles. You should have a product portfolio that you are proud of.
• Comfortable with analytics and reporting tools to drive product decisions; capable of independent data gathering and analysis (incl. SQL).
• Comfortable working cross-functionally with customer care, finance, fulfillment operations, etc.
• A proven ability to reduce entropy with clear communications and detailed documentation. 
• Ability to work in a fast-paced and agile development environment.
• Excited about working in a startup, learning and solving problems without getting constrained by current knowledge or experience.
• Motivated to drive tasks to completion and take ownership of projects.

Benefits: 

Join our team and enjoy a benefits package designed to support your health and well-being, including dental and vision care, as well as extended health care coverage. We provide disability insurance for added security and life insurance to protect your loved ones. To promote work-life balance, you’ll receive paid time off, including vacation days. Additionally, we offer a Group Retirement Savings Plan (GRSP). Experience a workplace that truly cares about you!

We may use artificial intelligence (AI) tools to support certain aspects of our recruitment process, such as screening applications and reviewing resumes. These tools assist our hiring team and improve efficiency; however, they do not replace human evaluation. All final hiring decisions are made by our team. If you would like more information about how your data is processed, please contact us.