House Cleaning

Motivated House Cleaners

St. John’s & Surrounding Areas

About This Opportunity

Take control and start a rewarding house cleaning nano-business with Motivated House Cleaners. This is an opportunity to build a stable, service-based nano-business of your own while benefiting from the structure, systems and support of our brand. It is ideal for someone who wants to work for themselves and build dependable recurring income over time.

What sets this apart is you will not be an employee or subcontractor. You will own your own independent nano-business, operating under our brand through a licensee agreement.

We handle most of the day-to-day administrative work such as bookings, billing, customer support and more. That allows you to focus on consistently delivering quality, dependable and guarantee-backed services while we support the operational side of the business behind the scenes.

With those burdens lifted, you can build your route with confidence, maintain a healthy work-life balance and know your customers are being looked after properly with nothing slipping through the cracks.

Everything You Need To Know

What makes us different is that our technicians are not employees or subcontractors. Instead, they own their own independent house cleaning nano-businesses, operating under our brand through a licensing agreement. In exchange, they receive use of our brand, business systems, operational support and more. Simply put, you’ll be in business for yourself but not by yourself. Learn more below.

How To Apply

To apply, use the Apply button and complete the online application, including attaching your resume.

Submitting an application does not commit you nor us to anything. It is simply the first step in determining whether there is a realistic basis for both sides to continue the conversation.

The application helps us confirm that you reviewed this Join Us page fully, understand the basics of the opportunity, meet the core eligibility requirements and appear to have the practical readiness to pursue it further.

It also helps us assess important fit factors early, including legal ability to work in a self-employed capacity, schedule availability, transportation, financial readiness, communication ability and overall seriousness about the opportunity.

Once your application is submitted, you will receive an instant confirmation email, and we will reply within two business days.

Discovery Call

After reviewing your application, if it looks like it might be a good fit, we will send you an invite to book a face-to-face virtual discovery call. This is not a formal interview. This initial call is a chance to connect, provide more context about the opportunity and see if we are aligned. There will also be time to answer a few of your early questions.

There’s no obligation — just clear information to help you make an informed decision.

If it feels like the right fit on both sides, we will invite you to an extended discovery call. It gives us more time to go over the details more deeply, address all of your questions thoroughly and make sure you are leaving with the full picture.

Offer & Acceptance

If everything still aligns after the extended discovery call, we will follow that call with an offer to partner with us as a licensee. If you accept our offer then we begin onboarding. The first step is to send your licensing agreement for you to review and approval. Once that is done things move quicly and your success coach will guide you every step of the way.

Start Up Meeting

After accepting an offer, Licensees have a face-to-face virtual meeting with a Success Coach to go over their startup checklist and begin onboarding.

Onboarding

Onboarding typically takes one to two weeks and includes online training, obtaining products and equipment and practicing service standards before beginning marketing and taking on your first Customers.

Training

Motivated Brands Academy is our online platform that provides everything you need to operate your nano-business successfully. It includes training, policies, procedures, and business management guidance, ensuring you have all the tools to run your business efficiently.

House Cleaners receive detailed training on professional techniques, service checklists, product usage, and equipment handling to ensure consistent, high-quality results. The platform also covers essential business topics such as tracking expenses, filing taxes, managing bookings, and following company policies.

Training is self-paced and available 24/7, allowing Providers to access the information whenever it’s convenient. This ensures you can complete the required learning at your own speed while preparing to deliver exceptional service to Customers.

Earnings

Customers pay rates set by the company, which vary by location, along with a per-booking fuel surcharge, and may leave an online tip when making a booking or after it, or tip cash. All payments are processed online by credit card or Visa Debit and disbursed to Providers on a regular cadence.

Before payout, core deductions are paid, including a 20 percent licensing fee and credit card processing fees.

Income is built by developing a full roster of recurring customers over time. As that roster grows, billable hours become more stable and predictable, creating a stronger earnings base.

During the holidays and spring, Providers work extra to meet customer demand. An industry-standard assumption is about 10 additional weekend bookings per year for deep, spring and move-related bookings, averaging about $500 per booking and producing approximately $5,000 in additional annual revenue.

Some Providers also choose to work beyond the standard two bookings per day, Monday to Friday, at about 35 billable hours per week, which can result in materially higher income.

When onboarding a licensee in a new area, rates for that market are established at that time. Below are the current rates for St. John’s, NL, which can be used to estimate potential earnings. If rates in your area are higher, earning potential will be higher as well.

Estimate Assumptions
Full roster of recurring customers
7 billable hours/day
5 days/week
35 billable hours/week
50 working weeks/year
15% average tip rate
60% bi-weekly bookings
30% weekly bookings
5% one-time maintenance bookings
5% deep, spring or move-in/out bookings
10 additional spring, deep or move-related bookings/year
$500 average seasonal booking
75% of bookings purchase a product add-on

Rates (St. John’s, NL)
Maintenance: $36.00/hour
Deep: $45.00/hour
Spring: $45.00/hour
Move-in: $45.00/hour
Move-out: $45.00/hour
Product add-on: $11.99
Fuel surcharge: $4.99/booking

Weekly Estimate
Service charges: $1,275.75
Tips: $204.85
Fuel surcharge: $49.90
Product add-ons: $89.93
Total gross: $1,620.43

Core Deductions
Licensing fee: $273.14
Credit card processing fees: $58.04
Total core deductions/week: $331.18
Net before expenses: $1,289.25

Annual Estimate
Gross/week: $1,620.43
Working weeks/year: 50
Gross/year: $81,021.31
Seasonal work gross: $5,000.00
Total gross/year: $86,021.31
Less core deductions/year: $17,771.31
Total net/year before expenses: $68,250.00

Hourly Rates
Hourly before deductions: $46.30
Hourly after core deductions: $36.84

As a self-employed person, Providers are responsible for remitting their own income taxes, HST and both employer and employee portions of CPP. We’ll provide information and guidance on this with our training.

Start-Up Costs & Financial Readiness

Few service businesses with this level of earning potential can be started with such a modest initial investment. The estimated startup cost is approximately $1,700, covering the essential items needed to begin taking bookings.

Licensees are responsible for covering their own startup costs. These include items such as equipment, products, insurance, a criminal records check, marketing materials and other onboarding-related expenses. A breakdown of the essential startup costs is as follows:

Uniform and ID badge: $150
Business insurance (2 months upfront): $100
Criminal records check: $25
Business cards: $25
Essential cleaning products and equipment: $1,200
Marketing: $200
Total estimated investment: $1,700

Marketing is almost fully managed by the company as one of our done-for-you services, allowing Providers to benefit from centralized branding, bulk purchasing power and expert marketing strategies. However, Providers can also participate in approved community outreach at their own expense, such as trade shows, local sponsorships, charity marketing and business networking. Additional start up marketing can accelerate business growth, with recommended investment amounts outlined below:

Good: Essential cost + $200 = $1,700
Better: Essential cost + $450 = $1,950
Best: Essential cost + $700 = $2,200

It takes time to build a full roster of recurring customers. Although the business can grow into strong earnings over time, income is not immediate at full scale on day one. For that reason, Providers should have enough savings, other household income or another reasonable source of financial support to cover their living expenses while building their business.

This opportunity is best suited to someone who can give the roster time to grow properly rather than someone who needs immediate full-time income in the first few weeks.

Availability

This opportunity is intended to build into a long-term, full-time nano-business based on recurring weekly and bi-weekly customers. It is not short-term gig work, casual freelancing or a side hustle built around another primary job.

Starting part-time is acceptable. However, you must have the same two days available each week from the beginning. Consistent availability matters because recurring customers are assigned based on reliable service days, and that consistency is important.

As your business grows, you must be able to add additional days until you reach full-time availability. The long-term target is at least four to five days per week with the ability to work full business days as demand builds.

This opportunity is best suited to someone whose schedule is stable, predictable and flexible enough to grow with the business over time. It is not well suited to someone whose availability changes constantly or who is trying to fit bookings around another primary full-time commitment with limited flexibility.

Transportation

Licensees need a dependable way to get to and from bookings, and they must be able to carry their products and equipment from property to property. This means having their own vehicle. Having someone drop you off and pick you up will not work.

What You’ll Be Doing

Motivated House Cleaners provides various types of house cleaning services with the main focus on recurring weekly or bi-weekly maintenance house cleaning. However, we do provide one-time maintenance house cleaning bookings that Customers can book as-needed and, as well, deep house cleaning, spring house cleaning, move-in house cleaning and move-out house cleaning too.

Maintenance house cleaning services involve regular weekly or bi-weekly cleaning to maintain cleanliness and sanitation. It helps foster a healthier living environment, prevent soil buildup, and protect surfaces. Customers often start with a deep house cleaning service and then choose from the three tiers of maintenance cleaning below:

Basic House Cleaning: Maintains a foundational level of sanitation and cleanliness, covering only essential cleaning tasks such as dusting, vacuuming, mopping, and basic kitchen and bathroom cleaning.

Standard House Cleaning: A more thorough service that includes everything from the basic checklist plus additional tasks like cleaning kitchen cabinet exteriors, wiping down appliances, and cleaning more surfaces.

Premium House Cleaning: Provides the highest level of sanitation and cleanliness, including everything from the standard checklist plus tasks like wiping down baseboards, cleaning small appliances, and dusting vents.

Deep House Cleaning: Typically booked annually or semi-annually, this service targets surfaces that aren’t usually included in regular maintenance cleaning, such as baseboards, interior doors, and interior windows.

Move-In/Move-Out House Cleaning: Designed for vacant homes to ensure they are thoroughly cleaned before move-in or after move-out. Includes interior windows, baseboards, inside kitchen cabinets, and more.

Some of the tasks Providers perform include:

Dust accessible and safely reachable surface areas
Floors vacuumed and washed, including accessible areas under furniture
Horizontal hard furniture surfaces cleaned
Horizontal upholstered furniture surfaces vacuumed
Empty and clean exterior of trash receptacles
Toilets cleaned, buffed, and bowls disinfected
Tubs and showers cleaned and buffed
Cabinet exteriors cleaned and handles buffed
Sinks cleaned and buffed
Counters and backsplashes cleaned
Mirrors cleaned and buffed
Major appliance exteriors cleaned, including microwave exterior
Ceramic cooktop cleaned

Providers focus solely on house cleaning services and do not provide housekeeping services such as laundry or general tidying.

Done-For-You Managed Services

We manage most of the day-to-day administrative tasks like bookings, scheduling, billing, customer support and much more so you don’t have to. Our omni-channel call center is available seven days a week, providing live support to both you and your customers through phone, SMS, email, web chat, and social media DM. This allows you to focus on what matters most—delivering exceptional service—while we ensure that all the operational details are handled. With these burdens lifted, you can grow your business with confidence, knowing your customers are receiving top-tier support and attention.

Centralized Sales & Marketing

We manage the majority of sales and marketing efforts, giving Providers access to expert strategies, branding, and group purchasing power. Our team handles SMS and email marketing, along with other efforts such as digital marketing, website presence, search engine optimization, Google listings, directories, social media marketing, paid ads, dedicated Provider web pages, and more.

All marketing costs are Provider-funded. At startup, Providers can choose the essentials—branded uniform and business cards—or invest in a grand opening fund with three tiers, depending on how much they want to put into their launch.

Once operating, Providers contribute a percentage of sales toward marketing to help maintain a steady flow of bookings. This amount is divided between brand-wide marketing and an individual fund allocated for their specific marketing needs.

Providers are responsible for local in-person outreach, including handing out business cards, distributing door hangers after bookings, attending trade shows, and participating in charity events or sponsorships.