Digital Marketing Lead

Position: Digital Marketing Lead

Reports To: Vice President, Marketing

Company: Magenta Capital Corporation

Supervises: None

Location: Remote, WFH

Travels: 0

About Magenta

Magenta is one of Canada’s largest and most established Canadian Mortgage Investment Companies on the verge of an exciting scale-up. Since 1994, Magenta Capital Corporation has provided flexible mortgage solutions that truly help our borrowers. As a leader in the alternative mortgage lending space, we partner with brokers to solve their client’s short-term credit challenges and facilitate their return to traditional lending channels. Magenta sources, underwrites, and manages a portfolio of mortgages secured by properties located in Ontario.

Most importantly, Magenta is now poised to make a giant leap forward in its corporate evolution as it takes advantage of the generational opportunity in the alternative mortgage market.  If you are a dynamic professional with an entrepreneurial spirit that wants to be an integral part of this unique opportunity, then we want to meet you.

About your role

Reporting to the Vice President, Marketing the Digital Marketing Lead will be responsible for the development and execution of all digital marketing. The ideal candidate for this role is an enthusiastic marketer, passionate about customer experience, has a graphics design background and who thrives in a fast-paced, entrepreneurial environment.

What you’ll work on:

• Focus on digital platforms, such as website, Youtube, social media platforms and e-mail marketing to drive Magenta’s growth in online traffic, sales and market performance
• In partnership with the Director of Communications, content creation to drive awareness of Magenta, engage customers with our products, and services and improve brand value
• In conjunction with the Product Marketers, design and execute promotional campaigns, monitor and improve our social media presence, and build a leading customer experience

What you need:

• Advanced communication and interpersonal skills (written and verbal)
• Passion for customer service
• Goal oriented
• MS Office (Excel in particular)
• Completed post-secondary education or equivalent work experience
• Experience working in a small-medium sized office environment
• Competent with email marketing and social media marketing
• Knowledge of digital marketing strategies and online advertising opportunities
• Knowledge of tracking and measuring digital media with key performance indicators and analytics such as google analytics
• Experience with SEO. Evaluate Magenta’s website and make necessary recommendations to improve search engine ranking and increase traffic
• Ability to manage timelines, budget, and set metrics and objectives for campaigns
• Graphic design background and abilities
• Experience developing and implementing video content
• Covid-19 proof of vaccination

What you should have:

• Advanced knowledge of HubSpot
• Ability and inclination to take initiative and demonstrate excellent judgement under tight deadlines
• Strong analytical and problem-solving abilities
• Proven ability to manage/prioritize several concurrent activities, including tracking and following up to ensure appropriate closure or resolution
• Strong team orientation
• Excellent English communication skills (verbal and written)
• Ability to build rapport and communicate appropriately with suppliers and peers

What we offer you:

• Competitive salary commensurate with experience
• Employee Share Purchase Plan (“ESPP”) – be an owner
• Employer-paid benefits
• Flexible work arrangements
• Licensing, training, and certification reimbursement as necessary
• An entrepreneurial environment with the opportunity to collaborate across business functions
• Cross-business unit training for succession planning and advancement within the company

A Message from our founder and CEO:

“If you believe that tomorrow matters,

If you and only you can define your tomorrows and write your own unique, epic life story,

If you want to be part of a dynamic team with that shared conviction,

If you want to be part of a great Canadian business success story,

If you want to be an owner and not just an employee,

Then we want to meet you”

~Gavin Marshall~

If you are committed to tomorrow, please send your resume to cthrussell@magentainvestment.ca

We are committed to an inclusive, barrier-free recruitment and selection process, and work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to assist applicants requesting accommodation at any stage of the hiring process.