Email & SMS Specialist

CommunityÀ temps pleinQuébec, QC

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Context

Located in beautiful Quebec City & Montreal, HOLOS is a fast-growing company on a mission to elevate the modern diet. Driven by our desire to help people live longer and better, we’re revamping the multi-billion dollar packaged dry meal market. HOLOS develops, produces, and markets a lineup of organic, plant-based, complete muesli you can prep in seconds and enjoy anywhere—and deliver across Canada & USA. To learn more about HOLOS, visit: www.liveholos.com.

Purpose

The Email & SMS Specialist will work closely with the CMO and our Content and Community Managers in order to bring story & educational content pieces to life with the goal of nurturing the relationship with our community—as well as acquiring new customers. That’s the general goal, now you tell us how it can be done!

Responsibilities

Here is what we had in mind for the position:

  • Define engaging and highly relevant email and SMS marketing campaigns to support seasonal priorities and new product launches
  • Analyze performance and collect competitive insights to inform planning and ecommerce strategy decisions while delivering primary business metrics for the email channel
  • Build and plan detailed email and SMS calendar that tightly integrates into the overall marketing plan across channels
  • Grow customer retention and lifetime value through automated and targeted lifecycle campaigns
  • Analyze email marketing campaigns using Google analytics and email service provider (ESP) data to share with a cross functional team on a regular basis
  • Create and maintain triggered messaging programs including our email automation platform, SMS program and all related website features and functionality
  • Continuously test and measure communication strategies that resonate with our customers including subject lines, creative, promotional offers, landing pages, delivery times, messaging cadence, loyalty incentives and more
  • Conduct ongoing analysis of customer database growth, data quality and customer retention for all ecommerce marketing campaigns and use data and insights to continually refine and optimize our programs
  • Provide support for projects, site developments and other initiatives where applicable

Qualifications

We believe that, in order to make this position your own, you must have proven experience with email & SMS strategies in terms of years or quality experiences, as well as experience using platforms such as Klaviyo. To all you hybrid storytellers & techies out there, come tell us your story!

Joining HOLOS means

🌱 Give meaning to your work by contributing to a healthier world

🧘‍♀️ A casual work environment

🤸‍♀️ Flexible hours

🚐 The possibility of working from home

❤️ Employee well-being at the heart of our management approach

🚀 Opportunities to evolve within a fast-growing company & satisfy your intrapreneurial side