Marketing Director

About Koho

Koho is a high profile FinTech company backed by some of the leading investors and advisors across Canada and Silicon Valley. More than 10,000 Canadians have signed up to join Koho and we’re just getting started.

Koho offers the Koho Visa* Prepaid Card and mobile app that together allow users to manage daily financial needs (direct paycheque load, bill pay, ATM cash withdrawals, etc.), while offering tools such as automated savings goals, real-time updates, transfers, spending insights, categorizations and much more. You can see what people are saying about us here & what we’re working on here. 

About the Role

We're building a world-class financial product and we need someone to make sure people see it. Our team is growing fast, and we’re looking for a Director (or VP) of Marketing to join our team in Toronto. You're a data driven thinker and tinkerer and understand the art and science of marketing. You're a sharp mind who can leverage sincere communication across digital channels, deploy a meaningful marketing budget and inform our product road map. Most importantly, you want to help people by building the financial tools they need.

Requirements

• Work closely with the Executive team to develop our cross-national brand communication and marketing strategy; 
• Lead a small marketing team to drive impactful campaigns, product features, messaging, and solutions to refine and redefine Koho’s market category;
• Understand market and consumer trends, competitive landscape, and themes in the financial management/banking sector;
• Familiar with modern marketing analysis tools (ie; Mixpanel, GA, Intercom, etc.);
• Familiar with paid acquisition platforms (AdWords, Facebook ads, YouTube etc.);
• Minimum 5 years experience or have successfully run complex acquisition and communication campaigns;
• Ability to work with engineers, product and design to deliver on a clear vision, voice, and marketing goals;
• Familiar with A/B testing and other quantitative decision-making techniques;
• Measure marketing initiatives to demonstrate contribution to growth of Koho’s business objectives while providing actionable insight on a consistent basis;
• Map marketing efforts, including segmentation and behaviours, to key KPIs.

Benefits

Working at Koho

We can’t stand lip-service values. We invest time and resources into making sure Koho is as good as the people we hire. Just some of the reasons to apply:

• Solve an important problem with an exceptional team
• Get equity in a company you believe in
• Full health and dental coverage
• Growth minded company, including access to a personal coach
• "Powder days" to give you the flexibility you need

*The Koho Visa Prepaid card is issued by Peoples Trust Company pursuant to license by Visa Int.