Marketing Manager

MarketingFull TimeCanada

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About the Role

Unlocking potential through education is what we’re all about and we strongly believe in the positive impact our products have on people.


We’re looking for our first full-time marketing hire to help define and execute on a marketing plan for our different product lines. We focus on helping Millennials/Gen-Z launch careers in tech and have an opportunity to massively grow the number of people our products can impact. Your work will directly contribute to accelerating our growth.


You will be instrumental in contributing to defining our 1 to 3 year business strategy, developing annual marketing plans, and working cross-functionally to drive growth for the business. Reporting to the CEO, you’ll be leading our growth strategies across our different product lines, building the content, campaign and optimization strategy to hit our goals.


This is a full-time remote salaried position.


Position Start Date: As soon as possible


What you will do


As a Marketing Manager, you will use your knowledge and experience activating and efficiently scaling campaigns, launch relevant content to fuel awareness, get deep on analytics, U/X and A/B testing to maximize application rates and be up for filling in the gaps. 


Key Responsibilities:

  • Manage the day-to-day campaign optimizations across paid acquisition channels (Social / Search) to drive increased applications and ultimately students
  • Develop, launch and scale campaigns to support user acquisition across two main product lines (Concordia Bootcamps, Bluebird)
  • Leading channel testing with an aim to identify efficiency, incrementality and scalability to diversify channel mix
  • Leading content creation including static and video formats to ensure creative is refreshed and optimized against our data-driven creative testing framework
  • Optimize conversion funnels on landing page experiences through quantitative and qualitative testing from acquisition to customer marketing
  • Direct data analysis, and interpretation of market, campaign and backend data for short- and long-term campaign, performance, budgets, ROI and forecasts.
  • Work with and manage media partners and freelancers (designers, paid media specialists, developers, etc.)
  • Propose and lead monthly marketing budget planning and strategy meetings
  • Create and communicate performance reports for key stakeholders

Qualifications / Skills:

  • Deep experience with paid campaign tools including Facebook Ads, Google Ads and TikTok Ads
  • Proficiency in GA, GTM, Google Optimize, Wordpress, and HubSpot
  • Successful management of paid social and search channels at a B2C brand or ad agency.
  • You are analytical and metrics driven with strong copywriting skills along with a hunger to test and experiment with new and innovative ideas
  • You have strong communication skills and comfort and experience working closely with senior leadership
  • Preferred: Expertise in PPC, SEM, SEO. Knowledge of UX/UI Design.

Benefits:

  • Flexible vacation policy (3 weeks anytime + 2 weeks during the holidays)
  • Group Health Insurance
  • Culture of learning and development
  • Ability to take our part-time courses for free
  • Flexible work hours
  • Fully remote, equipment budget provided
  • Work with an amazing and fun team


About Journey Education

Journey provides digital skills training with courses, workshops, and events all offered online. Our product lineup currently includes Concordia Bootcamps (courses in Web Development and Data Science) and Bluebird (courses in Tech Sales), with new products on the way. Founded in 2014 and headquartered in Montreal, Canada, Journey works with highly experienced instructors to develop cutting-edge, real-world training and meaningful educational products that help people unlock their potential.


At Journey, we are building an environment where our employees feel included and heard. Diversity and inclusion are important to us and we strongly encourage applications from minorities, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.