Director of Brand Marketing

MarketingFull TimeFlexible

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Reporting to the VP Marketing, the Director of Brand Marketing is responsible for positioning Drivewyze as an award-winning SaaS technology industry leader and telling the world our story of how we are inventing new technologies that make the commercial transportation system safer and more efficient and saves lives.

This role will be accountable to develop and execute a marketing brand strategy aligned to the organization’s strategy, business objectives, and goals. This includes:

  • Developing and executing a brand marketing plan and brand campaigns that amp up the Drivewyze brand and profile across various segments and key markets.
  • Leading our company narrative, mobilizing story-telling and creative media campaigns to showcase our award-winning technology and exceptional organization.
  • Defining target personas and aligning messaging with insights and analytics to enable reach and breakthrough positioning.
  • Providing leadership and guidance to creative, social, and product marketing teams focused on bringing our brand to life, driving business value, and raising our reputation as an industry leader across multiple platforms.
  • Creating and managing our social engagement strategy that includes utilizing industry influencers to showcase our positive reputation and the world-class customer satisfaction Drivewyze already enjoys.
  • Creating and deploying an industry advocacy award strategy focused on recognizing and celebrating leading drivers and fleet managers.
  • Developing and managing an active events calendar, ensuring tradeshows, conferences, and events achieve the desired ROI and align with the company's social and corporate brand messaging.
  • Working closely with internal teams, including Sales, Product Management, and Customer Success, to understand priorities, challenges, and opportunities.
  • Communicating the brand strategy across the organization and measuring and reporting performance to the Executive, Senior Leadership, and other key stakeholders.

Location: Flexible
Report to: VP, Marketing

This role is ideal for someone with:

  • 5+ years of experience in a marketing leadership role. Preference will be given to those with experience marketing a SaaS product.
  • Extensive experience in establishing and executing a robust and thoughtful brand strategy that reaches every facet of the business.
  • Previous experience leading growth-focused social engagement campaigns through networks like LinkedIn, Facebook, Twitter, Tik Tok, and others. A strong understanding of Influencer marketing is a must.
  • Strong campaign and project management skills (creating, launching, managing, and measuring) and demonstrated ability to meet competing deadlines and juggle an evolving set of priorities
  • Deep knowledge and experience in managing budgets, vendor contracts, including web, video, ad buys, tracking, and reporting
  • Strong communication and writing skills, combined with exceptional organizational skills and an insatiable drive for data-proven results.
  • Digital channel expertise. This includes fluency in Google Analytics, Data Studio, SalesForce, Tableau, website Content Management Systems, and social media systems. This also includes experience in A/B and multivariate testing, landing page optimization, and advanced knowledge of Excel (i.e. Vlook-up, pivot tables) and Tableau.
  • Strong interpersonal skills and ability to collaborate with cross-function teams as highlighted by your successful experience managing strategic cross-functional projects and process changes.

Work with us because you believe in what we do.
Want to be part of a team whose mission is to save lives by reducing commercial transportation fatalities? How about being part of an award-winning tech company that will, again, disrupt the industry with a radical new idea? Want to experience what it’s like to work in a silicon-valley, start-up-like organization?

Although technically, we have been in business for over 15 years, we are proud to have maintained a start-up feel with each team member acting like owners modeling our values:

  • Create Exceptional Experiences. Think like a customer, colleague, partner, and stakeholder. Strive to go above and beyond and have a positive impact on others.
  • Drive to Succeed. Be purposeful and accountable. Persevere through challenges and seek ways to enable success. Operate with speed, agility, and excellence.
  • Empower and Lead. Take the initiative and be proactive. Identify problems quickly and help tackle them. Have a voice, share ideas, and give constructive feedback. Encourage others to do the same.
  • Disrupt Creatively. Be curious, explore ideas without bias, and fearlessly try new things. Foster innovation with diversity of thought. Merit ideas, not titles, and learn from failure.
  • Cultivate Relationships. Build credibility and influence with integrity, honesty, and commitment. Seek win-win outcomes and lead with transparency and high ethical standards.
  • Raise the Bar. Continually improve and grow. Build for the future, develop capability, and help others to learn. Take risks and aim high. Don’t iterate when you can change the game.
  • Play as a Team. Navigate with genuine, care, respect, and inclusiveness. Create momentum through collaborative partnerships. Celebrate successes and have fun.

    Let’s talk compensation and perks:
  • Competitive compensation package, including benefits.
  • Open vacation program with unlimited vacation days.
  • Inclusive, collaborative culture.
  • Social initiatives and virtual events and organized fun time.

About us:
Drivewyze Inc. is a successful SaaS organization providing innovative technology to the commercial transportation industry across North America. Our award-winning technology is disrupting the commercial trucking industry by delivering unsurpassed time-saving and cost-effective technology solutions throughout the United States and Canada. We are on a mission to revolutionize highway safety and efficiency and we are growing fast.

Drivewyze’s parent company, Intelligent Imaging Systems Inc. (IIS), is a supplier and integrator of some of the most advanced commercial vehicle inspection and safety systems today. We provide transportation and law enforcement agencies with the industry’s most technologically advanced tools to make the goals of safety and security more efficient and effective.