Regional Sales Manager - Western Canada

Regional Sales Manager - Western Canada - CALGARY Based, Hybrid

Are you passionate about Pets?  

Join the world’s largest privately-owned pet product company as our Regional Sales Manager for Western Canada. You'll be leading our experienced sales team in their relentless efforts to meet or exceed sales targets. This is your opportunity to make a real impact in the marketplace, elevating Hagen’s presence, building stronger customer relationships and ensuring our products and services remain every pet's favorite and every pet owner’s must- have's for their pet care needs.    

Why Join Hagen Group:   

Hagen Group is a trusted, Canadian, family-run business for over 70 years, founded in 1955 with a commitment to innovation and quality that continues today. Headquartered in Montreal and with a worldwide presence, our iconic brands cover every popular pet category, with a reputation for nutritional excellence and strong trade relationships. Our aim remains simply to improve the lives of pets, who in turn improve our lives every day.   

Discover Some of Our Brands:  

Catit  

Exo-Terra  

Nutrience     

How You’ll Be Contributing:   

• Develop and execute regional sales strategies to meet or exceed targets across Western Canada. 
• Lead, coach, and support an experienced sales team through regular field visits, performance feedback, and ongoing development. 
• Build strong relationships with key accounts, distributors, and pet specialty retailers to strengthen Hagen’s market presence and drive long-term growth. 
• Identify new business opportunities by staying informed on customer needs, market trends, competitive activity, and industry developments. 
• Continuously review and improve sales systems, processes, and ways of working to increase efficiency, visibility, and overall team performance. 
• Explore and implement innovative tools, automations, and technology-driven solutions that support smarter decision-making and operational excellence. 
• Represent Hagen Group at trade shows, customer meetings, conferences, and industry events across the region. 
• Partner closely with Senior Leadership and cross-functional teams including Marketing and Operations to support regional business priorities and initiatives. 
• Maintain accurate forecasting, reporting, sales planning, and completion of sales-related documentation. 
• Foster a collaborative, accountable, and high-performing team culture focused on continuous improvement and strong customer relationships. 

We'd Love to Hear from You if You Have:   

• A college diploma or bachelor’s degree in a related field, or equivalent industry experience.  
• Excellent communication skills, both written and spoken, in English.  
• Tech savvy, excellent with systems, analytics, and AI. 
• 5 + years of experience managing a team, with proven leadership skills to motivate, coach and lead a sales team.  
• A strong sense of urgency, ownership, and accountability.  
• Willingness to travel (20-30% travel required) and a valid driver’s license.  
• Strong business acumen: experience in developing and executing sales and marketing strategies.  
• In-depth understanding of industry trends and dynamics.  
• Strong communication, problem-solving, negotiation, collaboration and analytical skills. You are adaptable to a changing environment and take on challenges with an optimistic outlook.  
• Knowledge of the consumer-packaged goods and pet specialty retail industry (an asset).  
• Outstanding skills in needs analysis, business justification, negotiating, and closing deals.  
• Proficiency in Windows and MS Office, and Salesforce. (Elite an asset) 

Work With Us, And Benefit From:   

• Generous DPSP (Deferred Profit Sharing Plan)   
• Company car 
• Employee discount program   
• Medical coverage with Sunlife 
• Telemedicine access 
• Hybrid work model  
• Employee Referral Program   
• Great work-life balance with flexible work and core hours    
• Learning and development reimbursement    
• Being a part of a company that contributes to its communities for nearly 70 years through a variety of philanthropic initiatives