Brand & Content Coordinator

Brand & Content Coordinator
(Full-Time Permanent)

At Geller’s, we don’t just build landscapes, we transform how people live at home.  We’re looking for a Marketing Brand & Content Lead to showcase the way we show up in Winnipeg, by owning the execution of our content and social media for a premium design-build landscape company.

Reporting to the Chief of Marketing & People, you’ll work alongside a Visual Content Lead to turn real projects into stories people remember in a hands-on role.  From scroll-stopping reels and behind-the-scenes moments, to finished project reveals that build trust and demand. If you love premium content, big ideas, and creating momentum for a brand people genuinely recognize, this role is for you.

This role requires consistent social execution (not just strategy), including posting, caption writing, storytelling through reels and stories, and staying organized enough to keep momentum going during both peak season.  Your work will directly support our mission: to become a household name in Winnipeg and surrounding areas, known for exceptional design, flawless execution, and outdoor spaces people are proud to live in!!

Why Join Us:

• Comprehensive Benefits: Health and dental benefits with RRSP matching
• Creative Freedom: Opportunity to develop and execute innovative marketing campaigns
• Professional Growth: Access to training, development programs, and industry events
• Fun & Engaging Work Environment: Work with a passionate team in a dynamic industry
• Exciting Events: Attending and marketing seasonal events and promotions
• Exclusive Discounts/PPE: PPE/clothing allowance, training programs, and mileage program

What You’ll Own:

• Geller’s brand voice and storytelling
• Monthly and seasonal content planning
• Social media execution (publishing, captions, engagement)
• Campaign coordination and performance reporting
• Working closely with our Visual Content Lead

Key Responsibilities: 

• Own and execute Gellers’ content creation and social media strategy across the year, building and managing a monthly + seasonal content calendar in collaboration with our marketing team
• Publish content consistently while maintaining a 4–6 week rolling content plan (Instagram, Facebook, TikTok), ensuring the brand stays active, premium, and top-of-mind
• Write high-performing captions, develop clear story arcs for reels, manage stories weekly, and engage with the community in a way that builds trust and grows reach month-over-month
• Turn real projects into compelling brand storytelling (before/after, process, designer moments, education) that drives demand
• Lead the day-to-day content workflow: requesting assets, organizing files, tracking deliverables, and ensuring nothing gets stuck or missed
• Drive campaign execution for key initiatives such as trade shows, seasonal pushes, brand awareness campaigns, and potential sponsorships/partnerships
• Track performance weekly/monthly (reach, saves, shares, traffic, inquiries, video performance) and continuously improve content direction based on what is working
• Maintain content standards and brand consistency across all outputs, ensuring the Gellers feed feels cohesive, premium, and instantly recognizable

What We Are Looking For:

• 3+ years of experience in marketing 
• Graphic design skills with Canva experience required
• Social media content creation and management
• Strong copywriting and storytelling skills
• Passion for high quality visuals and premium brand standards
• Comfortable owning a calendar and making decisions independently
• Excellent organizational and project management skills
• Ability to multitask and work in a fast-paced, deadline-driven environment
• Flexible schedule, including availability for weekend or evening events as needed
• Experience with SEO strategies and website management would be considered an asset

Work Schedule:

• Full-time, year-round employment
• Monday to Friday (some weekends and evenings for events)