Digital Marketing Manager

MarketingFull TimeVancouver , BC

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Fresh Prep is a fast growing Vancouver company that makes it easy to cook incredible meals in 15-30 minutes. We do this by sourcing local ingredients for delicious recipes, which are then prepared and delivered to customers homes in reusable cooler bags. In 2018, we were recognized by the Georgia Straight as Vancouver’s #1 meal kit.


We’re looking for someone to assist with every touchpoint of our digital marketing. This includes both paid and organic, as well as social and email. Our Digital Marketing Manager will be our resident leader in all things online and will be the decision maker behind our digital ad spends.


The areas you will be responsible for include:

  • Using relevant tools for SEO and SEM reporting, analyzing, and improving
  • Owning our marketing site, and all growth targets associated with digital marketing channels
  • Supporting retention efforts through digital media
  • Buying media on Facebook, Instagram, Google Ads, programmatic, and other channels
  • Identifying new channels to test and grow digital acquisition efforts
  • Ongoing A/B tests and CRO efforts using Google Optimize
  • Marketing automation, nurture and drip campaigns (preferably using ActiveCampaign)
  • Advising on and developing new assets (such as banners, landing pages, ad copy, etc) in concert with our creative team
  • Ensuring the growth of our referral channel
  • Owning P&L and managing the budget for digital spend, including forecasting and reporting

Nice to haves:

  • Certification in Facebook Blueprint, Google Ads, and/or Google Analytics Individual Qualification
  • Strong experience in wireframing, and web strategy
  • A degree in marketing, communications, or a similar discipline
  • Experience working in an agency, and working with agencies
  • Experience working in a fast-pace, high-growth, SaaS startup environment
  • A minimum of 5+ years experience working in digital marketing
  • Working knowledge of SQL, HTML, CSS, and JavaScript development and constraints
  • A love for spreadsheets
  • A passion for food and marketing

Requirements

  • Goal oriented with strong time-management skills
  • Strong analytical skills and data-driven thinking
  • A strong sense of pride in your own work and a keen attention to detail
  • 5+ years experience working in digital marketing

Benefits

We love our staff and show it with benefits (medical, dental), flexible working schedules, free Fresh Prep meals, a positive environment, a generous vacation policy, and working alongside coworkers who are passionate about food. Plus, we believe in promoting from within so there are lots of opportunities for advancement!