Director Retail

Welcome to Fable, where we make creating a beautiful home easy and affordable. As a lifestyle brand in the home decor space, we design and deliver products that transform your living space into your personal sanctuary, allowing you to feel right at home.

(We're looking for someone located in Vancouver who can be onsite at our flagship location)

Role Impact:

Fable is seeking a strategic and results-driven Retail Operations Director to lead and oversee our retail operations across our two stores located in Vancouver and Toronto. This pivotal role involves managing retail managers, owning the retail P&L—including margin, labor, and sales—and driving performance against core retail KPIs such as revenue per square foot, labor percentage, conversion rate, and traffic. Additionally, the Retail Director will be responsible for developing and executing strategies for new retail store openings, ensuring alignment with Fable’s brand vision and business objectives.

Responsibilities:

• Oversee daily operations of Fable’s retail stores in Vancouver and Toronto, ensuring exceptional customer experiences and operational efficiency.

• Lead, mentor, and develop retail managers and their teams to achieve sales targets and maintain brand standards.

• Implement and monitor standard operating procedures to enhance store performance and customer satisfaction.

• Take full ownership of the retail P&L, managing margins, labor costs, and sales to meet or exceed financial targets.

• Analyze financial reports and retail KPIs, including revenue per square foot, labor percentage, conversion rates, and traffic, to inform strategic decisions.

• Develop and implement initiatives to optimize profitability and operational efficiency.

• Develop comprehensive strategies for new retail store openings, including market analysis, site selection, and launch plans.

• Collaborate with cross-functional teams to ensure successful store launches that reflect Fable’s brand values and customer experience standards.

• Continuously assess market trends and customer insights to inform expansion strategies and identify new opportunities.

• Foster a positive and inclusive work environment that encourages professional growth and high performance among retail staff.

• Implement training programs to enhance team capabilities and ensure consistent delivery of Fable’s brand promise.

• Conduct regular performance evaluations and provide constructive feedback to support employee development.

In this role we value:

• Bachelor’s degree in Business Administration, Retail Management, or a related field.

• 5-7+ years of experience in retail management, with a proven track record of leading multi-store operations.

• Demonstrated experience in P&L management and a deep understanding of retail financial metrics.

• Proficiency in analyzing performance data and translating insights into actionable strategies.

• Strong project management skills, with experience in planning and executing new store openings.

• Strategic thinker with the ability to balance big-picture vision with attention to detail.

• Exceptional leadership and interpersonal skills, with the ability to inspire and motivate teams.

• Adaptable and resilient in a fast-paced, evolving retail environment.

• Passionate about delivering outstanding customer experiences and upholding brand integrity.

Compensation and perks:

• A competitive salary and equity options

• Bonus opportunity

• A monthly $215 personal wellness allotment

• Health benefits

• Flexible work environment with opportunities for remote work

• Generous vacation policy

• Complimentary dinnerware

At Fable, we believe that diversity and inclusion are fundamental to our success. We strongly encourage applications from individuals of all backgrounds, including but not limited to BIPOC, LGBTQ2S+ individuals, immigrants, and people with disabilities. We are committed to fostering a workplace where everyone feels valued and empowered.