VP Marketing

Welcome to Fable, where we make creating a beautiful home easy and affordable. As a lifestyle brand in the home decor space, we design and deliver products that transform your living space into your personal sanctuary, allowing you to feel right at home.

We're looking for an experienced Marketing leader to build and oversee our digital and physical retail revenue strategy. Working closely with our in-house marketing team and agency support, we’re looking for someone to lead our growth and retention marketing. Our ideal candidate knows how to drive for results in a fast-paced and rapidly growing company and a deep understanding of e-commerce marketing.

Responsibilities:

• Create, oversee and maintain our holistic marketing strategy.
• Oversee and guide our e-commerce marketing strategy including: Paid Media, Influencer Marketing, Retention Marketing and Growth Marketing.
• Create a strategic roadmap and marketing calendar alongside our marketing team.
• Prepare and review monthly, quarterly, and yearly budgets, and allocating resources appropriately.
• Supervise marketing events and launches and coach team members for continual growth.
• Forecast hiring needs for the Marketing department.
• Participate in the quarterly and annual planning of the company’s objectives.
• Operate in a socially and environmentally responsible manner, continuously exploring new ways to improve day-to-day functions and their impact.

Requirements:

• 10+ years of relevant leadership experience in e-commerce marketing.
• Experience building online marketing teams from the ground up.
• Managed large marketing budgets and teams to support high growth.
• Demonstrated ability to promote an environment of continuous improvement and rapid growth.
• Must be highly organized and process-oriented.
• Excellent interpersonal skills. You know how to work cross-functionally with other departments, as well as manage your own team effectively.

Nice to have’s:

• Senior leadership experience in e-commerce marketing at a high growth direct-to-consumer brand.
• Experience in marketing to both online and in store.

Compensation and perks:

• A competitive salary.
• Annual variable pay based on performance.
• A $200 monthly wellness credit.
• Top-tier benefits (including health benefits) and flexible vacation policy.
• Summer Fridays (4 days a week in the Summer).
• Year Three Sabbatical - take a month's paid break to reset and recharge after year three.
• Complimentary dinnerware.