Search Engine Marketing Specialist

Welcome to Fable, where we make creating a beautiful home easy and affordable. As a lifestyle brand in the home decor space, we design and deliver products that transform your living space into your personal sanctuary, allowing you to feel right at home.

Role Overview:

Fable is seeking a talented Google Ads specialist with expertise in both execution and strategy. The ideal candidate will be analytical, organized, and possess strong critical thinking skills. This role will begin with a close collaboration with our senior manager of paid marketing, who will focus on SEM. Your contributions will directly impact Fable's revenue and broader business goals. Additionally, you'll have opportunities to explore and develop skills in other areas of digital marketing that interest you after the initial onboarding period. 

Key Responsibilities:

• Monitor and optimize campaign performance metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Stay informed on platform updates, industry trends, and conduct market research to identify new opportunities and maintain a competitive edge.
• Prepare and present regular reports on campaign performance and insights.
• Collaborate closely with the Senior Manager on overall e-commerce strategy and help communicate findings to key stakeholders.

Qualifications:

• 2-5 years of hands-on Google Ads experience in e-commerce.
• Strong analytical skills with a deep understanding of data analysis and performance metrics.
• A wizard in Excel and Google Sheets, including calculations, pivot tables, and graph creation.
• Experience with A/B testing and experimentation frameworks.
• Bachelor's degree or equivalent professional experience.
• A collaborative team player with a passion for learning and contributing to team success.

Nice to Haves:

• Experience with Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO).
• Experience running ads across multiple countries.
• Familiarity with Bing/Yahoo Native and other digital advertising platforms.
• Previous agency experience.

Compensation and perks:

• A competitive salary.
• Annual variable pay based on performance.
• A $200 monthly wellness credit.
• Top-tier benefits (including health benefits) and flexible vacation policy.
• Complimentary dinnerware.
• Summer Fridays (4 days a week in the Summer).
• Year Three Sabbatical - take a month's paid break to reset and recharge after year three.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities because we believe that without you, we are all less. At Fable, we don’t stand for tokenism. We stand for representation.