Growth & Demand Generation Marketer

Location: Toronto, ON - Hybrid Office Set Up (In office for team collaboration on Thursdays) 

Salary Range: $85,000 - $95,000 

Employment Type: Full Time, Permanent 

Reports to: Sr. Director of Marketing

Do you believe that technology and innovation can solve society's greatest issues? Do you want to be part of an organization working with some of the biggest companies and innovators in Canada to make meaningful change? If this is you, then read on.

About Elevate

Elevate unites world-class innovators to catalyze transformation in the Canadian tech ecosystem. Through year-round programs and events, Elevate places a spotlight on Canadian innovation, facilitates global connections with startups and investors, and inspires Canadians to embrace innovation and collaboration. Elevate looks to bring together founders, investors and ecosystem leaders to help shape the future of the Canadian innovation economy.

We're Looking For

Elevate is seeking an experienced data-driven Growth Marketer to join our marketing team and drive measurable results across our various programs and events. This role will be responsible for building and optimizing full-funnel marketing campaigns that increase ticket sales for our annual events, Innovation program participation, and overall engagement with Elevate's offerings. The ideal candidate has a proven track record in demand generation with a B2C focus, excels at running paid social campaigns, and has deep experience in conversion rate optimization. You'll leverage your analytical mindset to continuously test, learn, and improve our marketing performance, by digging into our omnichannel analytics, while maintaining our database integrity and ensuring proper attribution throughout the event attendee journey.

Main Responsibilities

Paid Media & Conversion Optimization

• Execute paid strategies across social channels (LinkedIn Ads, Meta & Instagram Ads) and Google Ads
• Optimize ad creative, landing pages, and multi-channel journeys
• Manage advertising budgets to maximize ROI
• Implement SEO and SEM strategies to drive conversion

Database Management & Marketing Automation

• Maintain HubSpot CRM database integrity and segmentation
• Build marketing automation workflows to nurture leads
• Manage integrations for Hubspot with ticketing portals and other data sources
• Optimize lead scoring models and attribution reporting
• Train cross-departmental contributors on HubSpot best practices

Analytics & Channel Strategy

• Develop clear dashboards, marketing KPI and OKR reports, lead funnel projections, and revenue-attribution reports (using Hubspot, Google Analytics, and ticketing platforms)
• Implement attribution tracking across the customer journey
• Test new marketing channels using Agile & Growth hacking methodology
• Collaborate with web, design, content, and event teams

Experience

• ~5 years of experience in growth marketing or demand generation
• Proven track record managing paid social campaigns with measurable ROI
• Experience in conversion optimization and HubSpot CRM
• Strong database management and analytics skills
• Experience with A/B testing and attribution modeling
• Knowledge of Google Analytics and tracking mechanisms
• Experience in updating and maintaining WordPress websites
• Excellent communication skills and ability to present data clearly, and build reports
• Bachelor's degree in Marketing, Business, or related field

If you meet some, but not all of these requirements, we still encourage you to apply!

What We Offer

Paid Time Off:

• 10-15 days of vacation
• 5 days for sick and mental health days
• Bonus summer long weekend days
• A paid day off on the week of your birthday
• Team-wide winter closure in-between Christmas and New Years
• Health benefits (after 3 months probation) that have a zero-dollar deductible and include vision, prescriptions, dental, and paramedical
• Professional Development Budget of $250 annually to utilize for courses, books, events, conferences, and any other tools that will help support team members in their career growth
• A parent-friendly and flexible workplace with flexible hours at the Toronto Design Exchange
• Opportunity to meet and collaborate with some of the biggest names in tech, while collaborating with a team through socials, numerous events, and workshops

Candidates applying for this position must be available to work locally in Toronto. Elevate is unable to support visa applications or immigration support requests.

Interview Process

While this is not all-encompassing for every role at Elevate, we try to follow a process similar to this and all candidates will be notified at every stage who they'll be meeting with.

An example process:

Step 1: A phone call with one of our team members. In this call, we will cover the basics of the role and our organization, and discuss a high-level overview of your past experiences, goals, and interest in this role.

Step 2: A video call or an in-person interview with the hiring manager and a team member or supervisor. In this call, we will be digging deeper into your experience relevant to the role and also provide an opportunity for you to ask more questions and learn about our team. Some roles may require additional components involving portfolio walkthroughs, technical reviews, and opportunities for candidates to share more around their creative process. We will always let candidates know ahead of time if this is something you can expect for the role you're applying for.

Step 3: An in-person meet-up in our downtown Toronto Office with the role's Hiring Manager and/or Supervisor, our CEO and a team member. This is an opportunity to introduce you to the space, talk more about how you'd like to add to our current organizational culture, embody our values, and provide another opportunity for connection. We will also check references at this stage.

Step 4: Offer.

** We also aim to complete our recruitment process in around 4 weeks, but it is role and job-level dependent.

Accommodations and Accessibility

Elevate strives to provide accommodations during the recruitment process should candidates request support. Should you require any accommodation, please indicate this on your application and we will try our best to work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at accommodations@elevate.ca.

Elevate is committed to a diverse, equitable and inclusive workplace in which everyone is welcomed, valued, and supported. Please advise of any accommodation measures that would enable you to be interviewed in a fair and equitable manner. If you are a member of an equity deserving community we encourage you to self-identify in your application. Information received in relation to identity or accommodation will be kept confidential.

At Elevate, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday working culture. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

Elevate was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.