Business Development Representative (BDR)

Dig Insights is a tech-enabled research company that helps our clients - global consumer brands - move beyond consumer-centric to decision-centric. Our clients can then go-to-market with innovations that shift consumer decisions in their favor.

Our work is supported by the technologies that we leverage and create. This includes Upsiide, our proprietary innovation insights platform. Upsiide is a SaaS platform that reinvents how enterprise companies screen, optimize, and build a business case for innovation.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights leaders and data scientists. We work for a global client base out of offices in Toronto, Chicago, and London.

Our success is due to our strong commitment to our clients, and the creativity and dedication of our entire team. Since the beginning, we have been focused on building the smartest consumer insights company and that means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward. If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.

As we continue to grow, both geographically and in our expertise we are looking for people who want to join a high-growth and highly collaborative company.

Role Overview

Are you energized by opening doors, starting smart conversations, and helping shape how companies make big decisions about their future? The Business Development Representative (BDR) supports Dig Insights’ consulting sales efforts by driving early-stage opportunity development across custom quantitative, qualitative, and Future Strategy & Innovation (FSI) solutions. This role serves as a front-end growth engine, combining proactive outbound prospecting, and account-based expansion support in close partnership with Account Owners, Client Development leaders, and Consulting teams.

This BDR plays a critical role in helping Dig focus growth efforts where they matter most. Working cross-functionally, this role supports account planning and expansion initiatives aligned to the greatest growth potential and contributes to the development of high-quality, qualified pipeline.

In this role, the BDR helps expand awareness of Dig’s consulting capabilities, maps strategic stakeholders within priority accounts, and executes outreach strategies that are culturally informed and globally relevant across North America, Europe, and Asia-Pacific. Through this work, the BDR helps drive revenue growth and supports the addition of long-term, high-quality client relationships to Dig Insights’ portfolio.

We are looking for a creative, curious sales hunter who is energized by opening doors and relentlessly driving new conversations. This role demands consistent, high-energy outreach, a strong bias toward action, and the drive to continually push commercial efforts forward. The right candidate thrives on momentum and is motivated by building pipeline and creating opportunity.

Key Responsibilities                                                                                                                                                                         

1. Outbound Prospecting & Continuous Growth Activation

• Research accounts, identify and map key stakeholders, and develop a working understanding of client priorities, needs, and competitive context (including other firms they may be working with).
• Identify new buying centers and expansion opportunities across a range of industries and regions, with particular focus on North America, Europe, and Asia-Pacific.
• Drive outbound communication to generate qualified conversations across target accounts, industries, and regions.
• Build awareness of Dig Insights’ custom consulting solutions (quant, qual, and Future Strategy & Innovation) through tailored, insight-led outreach.
• Experiment with and leverage a mix of outreach channels and approaches (e.g., email, LinkedIn, referrals, content-led touchpoints), incorporating AI and emerging technologies to enhance personalization, efficiency, and engagement while driving qualified conversations.
• Maintain relentless, consistent activity levels, demonstrating strong self-motivation, persistence, and ownership to continually generate momentum and move commercial efforts forward.
• Maintain accurate and up-to-date records in Hubspot, including managing contacts, tracking outreach activity, and supporting opportunity creation and progression in partnership with Account Owners and Client Development leaders.

2. Thought Leadership & Sales Play Execution

• Support the execution of sales plays and solution-focused campaigns, including targeted outreach tied to thought leadership, content, and POVs.
• Partner with marketing and consulting teams to activate content in service of pipeline generation and account expansion.
• Assist in coordinating outreach strategies around priority solution pushes and innovation themes.

3. Global & Culturally Sensitive Outreach

• Execute outreach strategies that reflect cultural nuance and regional considerations, particularly for EU, LATAM, and potentially APAC markets.
• Support global expansion efforts by adapting communication styles, value propositions, and engagement approaches by region.

Qualifications & Experience

• 1–3+ years of experience in a BDR, SDR, or business development role, preferably within a B2B environment in consulting, market research, insights, or professional services.
• Hands-on experience using sales and productivity tools to maximize efficiency and effectiveness, such as CRM systems (e.g., HubSpot), sales engagement platforms, ZoomInfo, LinkedIn Sales Navigator, or similar technologies.
• Comfort in leveraging technology, automation, and emerging AI tools to improve outreach effectiveness, research efficiency, and overall productivity.
• Comfort partnering cross-functionally with account leaders, client development leaders, and consultants to support account growth and pipeline development.
• Strong written and verbal communication skills, with the ability to adapt messaging for different audiences and cultural contexts.
• Intellectual curiosity for global or international business environments; experience supporting EU and/or APAC markets is a plus.
• Highly organized, proactive, and curious, with an interest in future-facing business, innovation, and thought leadership.

Work Perks:

• Hybrid working policy which gives the flexibility to employees to work remotely or in one of our office locations
• Unlimited vacation policy
• Reimbursement for health and wellness classes/memberships, and continuous learning
• Medical Insurance
• In-person and virtual social events such as poker night, paint night, trivia night and more!

To find out more about us visit us at www.diginsights.com & www.upsiide.com

Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGBTQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.