VP, Upsiide Program Sales

SalesFull TimeUnited States

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Dig Insights is a tech-enabled research company that helps our clients - global consumer brands - move beyond consumer-centric to decision-centric. Our clients can then go-to-market with innovations that shift consumer decisions in their favor.  

Our work is supported by the technologies that we leverage and create. This includes Upsiide, our proprietary innovation insights platform. Upsiide is a SaaS platform that reinvents how enterprise companies screen, optimize, and build a business case for innovation. 

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights leaders and data scientists. We work for a global client base out of offices in Toronto, Chicago, and London. 

Our success is due to our strong commitment to our clients, and the creativity and dedication of our entire team. Since the beginning, we have been focused on building the smartest consumer insights company and that means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward. If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.  


As we continue to grow, both geographically and in our expertise, we are looking for people who want to join a high-growth and highly collaborative company. 


VP, Upsiide Program Sales – About this role

  • This is an individual contributor sales role that is accountable for meeting our corporate goals for selling significant, multi-year Upsiide programs 
  • A “program” is defined as Upsiide deployed as a core part of the client’s research and/or innovation process, with significant contracts that include software licenses, respondent sample, and service retainers 
  • This role will be the Subject Matter Expert (SME) for all Upsiide program selling, leading the sales process for all assigned accounts and opportunities 
  • Reporting to the Chief Revenue Officer, this role will help inform organizational strategies to continue our sales growth of Upsiide programs 
  • The expectation is for this role to develop to a team leadership role, responsible for individual sales as well as a team of Upsiide sellers focused on meeting the company’s growth goals 


Your primary responsibilities will include, but are not limited to:

  • Drive the end-to-end process for selling Upsiide programs 
  • Partner with consulting teams to understand the Upsiide program opportunities within Dig’s existing customer base 
  • Identify the client stakeholders who will be users, influencers, and decision makers for an Upsiide program; develop an outreach plan to gain the appropriate audiences to progress the sale 
  • Conduct program discovery to understand the specific needs and how Upsiide will deliver client value 
  • Develop bespoke pitch materials that persuasively communicate Upsiide’s fulfillment of the client needs 
  • Develop proposals, including pricing structures 
  • Navigate global decision-makers to have Upsiide programs vetted and deployed 
  • Manage the entire sales process; accountable for winning the opportunity 
  • Lead Upsiide program selling in new business targets 
  • Conduct proactive outreach to uncover Upsiide program opportunities with net-new business targets 
  • The candidate should have a sufficient network to source their own set of leads, in addition to the leads provided by marketing 
  • Accountable for renewal upsell for Upsiide programs 
  • Partner with internal teams to understand buying and usage dynamics, client use cases, and satisfaction 
  • Guide the renewal process to maximize client value and account growth 
  • Continuously evolve selling materials and tactics for Upsiide programs 


Experience, Skills and Requirements:

  • Proven success in meeting and exceeding sales targets  
  • 10+ years of experience selling market research technology software 
  • Strong credibility in consulting on the client’s research and innovation process 
  • Demonstrated expertise in selling large global contracts to companies in CPG, retail, QSR, financial services, and/or telecommunications industries 
  • Personal skills that engender trust and camaraderie with EVP/VP Consulting teams 
  • Exceptional communication, negotiation, and presentation skills – strong executive presence 
  • Ability to build and maintain client relationships at senior level (VP/C-Suite); experience navigating global procurement and COE teams at the client 
  • Able to work within a fast-paced, dynamic environment 
  • Entrepreneurial, proactive, and solutions-oriented 
  • University Degree and/or Post-Graduate Certificate in Business, Marketing or relevant field  


Work Perks:

  • A hybrid-remote work environment, where employees have the flexibility to work remotely or from one of our offices  
  • Unlimited vacation policy   
  • Reimbursement for health and wellness classes/memberships and continuous learning  
  • RRSP / 401K employer matching program   
  • Offices in Toronto and Chicago, located steps to public transportation in the downtown core 
  • Regular social events such as charity poker nights, trivia events, team building days, and more!  

To find out more about us visit us at www.diginsights.com & www.upsiide.com  


Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGTBQ communities, and from people with disabilities. 


We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.