Senior Manager, Insights

InsightsFull TimeTORONTO, ON

Apply Now

Dig Insights is an innovative and award-winning consumer insights and technology company. Started in 2010, Dig continues to be one of the fastest growing companies in Canada and has been listed as one of the most innovative insights companies globally every year since 2017. Our success is due to our strong commitment to our clients, and the creativity and dedication of our entire team. Since the beginning, we have been focused on building the best consumer insights company and that means hiring people who are smart, creative, resourceful, and genuine. People who succeed at Dig question established practices and are passionate about helping our clients to move their businesses forward. They either bring a wealth of knowledge or are willing to learn. They are comfortable working in a fast moving, flat organization.

Senior Manager – About this role

Working closely with the Analyst and Manager on their team, the Senior Manager provides essential support to their team to help execute and deliver client projects. The Senior Manager has approximately 4-7 years experience in a research role and is responsible for delivering most of the research report including strategic insights/ research findings to the VP. The Senior Research Manager has demonstrated their research skills and knowledge, and client service capabilities. They can be relied on for project updates, recommendations on additional analysis required, working with other Dig team members to develop solutions to any project related problems and troubleshoot any issues that arise. The Senior Research Manager helps to train junior team members on research fundamentals. In addition to growing their fundamental skill set as a researcher, Senior Managers at Dig are encouraged to take part in our company’s exciting culture and enjoy this dynamic stage in their career.

Your primary responsibilities will include, but are not limited to:


• Create sample plans

• Guide team and/or fieldwork suppliers on programming, survey logic and quotas

• Trouble-shoot unexpected results in field and offer solutions

• Perform and/or provide guidance on quality checks at all stages of the project (survey links, data, etc.)

• Provide guidance on weighting data as necessary

• Develop draft costing on projects

Analysis & Reporting:

• Write draft proposals, questionnaires and discussion guides

• Review and analyze survey results

• Review and create report templates

• Review and create cross tables

• Recommend and use appropriate multivariate techniques (drivers, correspondence maps, MDS) in the report(s)

• Review and add interpretive commentary to slides in report(s)

• Create summary slides in the report(s)

• Write draft recommendations based on the project results

• Perform quality checks and hold accountability for the report(s)

• Coach junior team members as they develop core research skills

Client Service:

• Facilitate questionnaire revisions

• Act as key contact in support of VP

• Present sections of a project to clients

• Support in scheduling and organizing pre-work for client workshops

• Manage client requests in a professional and timely manner

Experience, Skills and Requirements:

• 4-7 years of direct and relevant experience

• University Degree or Graduate Program in a relevant field (Market Research, Business Insights, Consumer Insights, Statistics or other)

• Masters considered an asset

• Solid English communication skills, both written and oral are required

• Proficiency in SPSS and/or Q other tabulations software

• Excellent skills in Microsoft Office Suite are required, especially Excel and PowerPoint

• Able to work within a fast-paced dynamic environment

• Ability to meet tight deadlines, while maintaining close attention to detail

• Ability to work independently and with a team

Work Perks:

  • Remote first working policy which gives the ability for employees to work remotely or take a hybrid approach (those who wish to work in our Dig offices, attend in-person client meetings or company events must adhere to our COVID-19 vaccination policy)
  • Unlimited vacation policy
  • Reimbursement for health and wellness classes/memberships, home office setup and continuous learning
  • RRSP / 401K employer matching program
  • Both our Toronto & Chicago offices are located steps to public transportation in the downtown core
  • In-person and virtual social events such as poker night, paint night, trivia night and more!

To find out more about us visit us at &

Our culture is built on 5 core values : Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGTBQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.