Paid Media Manager
Paid MediaFull TimeOakville, ON
We are looking for an experienced, creative, and skilled Paid Search $ Social Campaign Manager - a PPC Expert, someone with a passion and talent for marketing to join our dynamic team.
As a Paid Media Manager, you will be responsible for the creation and development of successful campaign marketing strategies for clients from a variety of different industries.
The successful candidate will:
• Be a PPC expert!
• Have advanced experience in sponsored ads and paid digital advertising management (Google/Facebook/Instagram)
• Be skilled at campaign strategy development and implementation
• Excellent client communication skills
• Experience working with a team
• Demonstrate a willingness to support the team and grow through feedback and process improvements
Candybox Marketing is an award-winning full-service digital marketing agency with studios in Oakville, Ontario and Halifax, Nova Scotia. We have been recognized as one of Canada’s Fastest Growing Companies 3 years in a row and have been listed on the Great Places to Work list for 2021. We are a team of innovative marketers looking to make the web sweet!
Responsibilities
- Create digital marketing strategies to convert visitors into leads/customers (conversion optimization)
- Deliver account management for companies that range from a variety of different industries
- Create and manage Social Media Campaigns, developing ad copy and designing visuals for platforms such as, but not limited to, Instagram, Facebook, Pinterest, Reddit, LinkedIn etc
- Launch Search Engine Marketing (SEM) campaigns (Search, Display, Shopping, Video Campaigns)
- Analyze data available through Google Analytics and provide recommendations to improve results and implementing agreed upon strategy
- Apply integrated marketing communications across multiple channels
- Work directly with Video/Photography/Content departments
- Manage and provide monthly reports to clients
- Stay up to date with new strategies and case studies
- Support the sales team with forecasting projections for prospective clients
Requirements for the role
- Minimum 2+ years of experience in executing and managing Search Engine Marketing (SEM) Pay Per Click (PPC)
- Minimum 2+ years strategizing optimal PPC Strategies
- Google Ad / Google Analytics certified
- Advanced experience in sponsored ads and paid digital advertising management (Google/Facebook/Instagram)
- Experience with tools such as Google Data Studio, Google Trends, Google Analytics, Google Ads, Facebook Business Manager, Google Keyword Planner and LinkedIn Business Manager
- A strong understanding and experience in digital ads best practices, industry standards and how to set KPIs to reach client goals
- Be skilled at campaign strategy development and implementation
- Excellent client communication skills
- Experience working with a team
- Demonstrate a willingness to support the team and grow through feedback and process improvements
- Experience with campaign strategy from ideation to execution
- Understanding of inbound marketing, landing pages and conversion tracking
- Experience in design and image creation (Figma or Adobe Products)
- Easily learn new software (reporting, tracking etc)
- Proficient in an Apple and Google Drive environment
- Passionate about marketing and the end-user
What we are looking for in a successful candidate
- Act with Integrity
- Self-Managed
- Adaptable
- Accountable
- Problem Solver
- Do what you say you will do
- Consistently demonstrate positive behaviour
- Take Initiative
- Strong Work Ethic
- Punctual
What we offer
- Competitive salary
- Health benefits (dental, eye care, physio, medical, massage, and more)
- Work from home options available until further notice
- Annual bonuses based on performance and company success
- Group RRSP Participation (after first year)
Start Date: ASAP
Job Types: Full-time, Permanent, In-Studio + Remote