Request for Proposals - Program Evaluator

1. About Black Health Alliance

Black Health Alliance (BHA) is a community-led registered charity working to improve the health and well-being of Black communities in Canada. We centre Black communities in defining the challenges and barriers affecting our health and well-being. We provide a platform for Black people to establish a common voice around systemic problems, and we work to co-design and mobilize the tools, skills, partnerships and investment needed to implement solutions that improve health outcomes across Canada.

2. About Emergence Creative

Emergence Creative (EC) builds brands, engages communities, and drives behavior change in the pursuit of genuine social transformation. As a creative agency rooted in social impact, Emergence collaborates exclusively with partners dedicated to the common good. From health to society to the environment, Emergence is confronting some of the most urgent challenges of our time with strategies that promote human well-being.

3. Invitation

Black Health Alliance invites proposals from mid- to senior-level evaluators or evaluation teams with demonstrated experience leading or co-leading complex, multi-partner evaluation projects.

The ideal candidate will bring a strong mix of evaluation expertise, practical implementation experience, and a collaborative, equity-informed approach. They should be comfortable working with a small, fast-moving team and able to translate broad project goals into clear, measurable, and workable evaluation frameworks, questions, indicators, and tools.

4. Project overview

Black Health Alliance is developing Leve, an innovative, community-rooted, web-based platform designed to support the health and well-being of Black people across Canada - offering tools, stories, and support to help people care for themselves and each other.

The Leve minimum viable product (MVP) is a mobile-optimized, WordPress-based web platform to be piloted across the Greater Toronto and Hamilton Area, Ottawa, and Windsor, with plans for national expansion. The platform will offer content combining condition-specific and general wellness information, including nutrition, rest, movement and social determinants of health.

Users will navigate a bold, interactive website, centered around their daily life, with access to editorial-style stories, health management tools, and external community resources. The platform will also feature ‘care connections’ to local partners as well as tools for service providers to support culturally affirming care. A mix of original photography, content, and stories in order to create an engaging, community-centered experience. 

5. Project Objective

BHA is seeking an Evaluator to join the Leve team. At a high level, the work is expected to include:

• Refining and finalizing the existing evaluation framework, including the logic model, key evaluation questions, indicators, and KPIs.
• Developing or refining data collection tools and methods (e.g., surveys, interview/focus group guides, analytics indicators) that are feasible within Leve’s current MVP stage, timelines, budget, and team capacity.
• Advising on and supporting UX testing and feedback collection during the testing window and early beta period.
• Developing and confirming analytics and tracking approaches that are technically feasible on the WordPress MVP, and advising on how these will be implemented.
• Monitoring and interpreting early data during launch and the initial beta period, surfacing key insights about usability, accessibility, content resonance, and resource connection.
• Synthesizing findings into clear, actionable recommendations that can inform Leve’s next phase and broader BHA learning.

6. Key Deliverables and Timeline

BHA aims to evaluate the Leve MVP over a beta period of approximately 6–9 months. The precise evaluation timeline and detailed scope of work will be finalized collaboratively with the selected evaluator, based on Leve's internal roadmap (including any interim phases toward the next iteration of the platform).

Key milestones include:

1. Finalize evaluation framework, indicators, and data‑collection plan; confirm analytics/tracking setup and tools.
2. Support UX testing and feedback collection with defined partner/user cohorts; refine data‑collection instruments as needed.
3. Begin ongoing monitoring and analysis of MVP usage, engagement, and early outcomes.
4. Provide periodic learning updates (e.g., brief memos or presentations) and refine data collection tools and KPIs if required.
5. Submit a final evaluation report, including key findings, lessons learned, and recommendations for Leve’s next phase.

Expected deliverables include:

1. A written evaluation plan, including a data‑collection schedule, methods, and a timeline aligned with Leve’s MVP milestones.
2. A KPI and indicator “dictionary” (including any relevant analytics events/tracking map).
3. UX testing protocol(s), recruitment approach, and data‑collection instruments (with French‑language versions specified where applicable).
4. Interim learning updates (format to be agreed upon) during testing and early implementation.
5. A final evaluation report with clear recommendations and any supporting appendices or tools needed for handoff.

7. Consultant role and relationship with Black Health Alliance & Emergence Creative

The selected consultant will work directly with the Black Health Alliance team, a Fullstack WordPress Developer, and the Emergence Creative team to design and implement an evaluation that aligns with Leve's MVP launch and beta period.

8. Consultant qualifications & considerations

The proposal will be assessed with the following criteria:

Required qualifications: 

• At least 5-7 years of applied evaluation experience, with a focus on health, digital platforms, or community‑based social impact initiatives, and a track record of leading or co‑leading multi‑stakeholder projects.
• Strong experience in program or project evaluation, ideally in health, social impact, community engagement, or digital platform settings, including familiarity with digital/online platform evaluation where reach, user experience, content resonance, and resource connection are important.
• Experience with UX testing, usability evaluation, and accessibility considerations, particularly for digital platforms or web-based tools.
• Demonstrated ability to develop and refine evaluation frameworks, logic models, theories of change, indicators, and KPIs, and to translate these into concrete evaluation measures, data‑collection plans, and reporting tools.
• Experience designing and implementing mixed-methods evaluations, with the ability to translate evaluation questions into practical data-collection tools and tailor reporting methods to diverse audiences.
• Strong understanding of how to monitor progress, assess impact, and identify learning opportunities during an early-stage or pilot phase.
• Experience gathering, organizing, and interpreting evaluation data from users and partners.
• Ability to work across cross-functional teams - including research, policy, creative, technical, marketing, and community-based partners - to align on partners’ diverse evaluation needs with implementation realities.
• Ability to synthesize data and feedback into clear, actionable recommendations for internal teams and external partners.
• Strong written and verbal communication skills, with the ability to explain evaluation concepts clearly to non-specialist audiences.
• Comfort working in a flexible, evolving environment where priorities may shift as the project develops.
• Strong commitment to equity, accessibility, and culturally affirming, community-informed work.

Assets:

• Familiarity with culturally affirming or equity-centred evaluation approaches.
• Experience evaluating pilot projects, MVPs, or early-stage initiatives.
• Experience working with Black communities or other equity-seeking communities.
• Experience supporting evaluative reporting for funders, boards, or other external stakeholders.
• French–English bilingualism is a strong asset, given the bilingual nature of the Leve platform and the potential need to support French-language UX/testing and interpretation of findings.

9. Proposal requirements

Interested evaluators should submit the following:

1. Cover letter: Introduce yourself or your team, describe your experience with evaluation (particularly in health, digital platforms, or community‑focused projects), and outline your understanding of the Leve MVP context and this scope of work.
2. Resume or organization profile: Provide a resume (for individual consultants) or brief organizational profile (for firms) highlighting relevant evaluation projects.
3. Relevant work samples - Share 2-3 examples of similar evaluation work (e.g., evaluation plans, frameworks, or evaluation reports) that demonstrate your approach and writing style.
4. Proposed approach and timeline - In a few pages, describe your proposed evaluation approach, anticipated methods, and a high‑level timeline for the work, including how you would handle the launch and testing window.
5. References: Provide contact information for at least 2 clients or partners who can speak to your evaluation work, ideally in related contexts (e.g., digital health, community‑based, or equity‑focused projects).

You may supplement your proposal with any additional information you feel will strengthen your submission. 

10. Budget

Applicants are asked to propose a budget for this work - including fees and any anticipated expenses - as part of their submission. Black Health Alliance will review proposed budgets for feasibility within available project resources.

11. Conflict of Interest

Each proponent shall declare in its response any real or perceived conflict of interest which either presently exists or can reasonably be foreseen as arising in the future. A conflict of interest will be evaluated on its merits and will not necessarily result in the exclusion of a response.

12. Application deadline:

Please submit (1) electronic copy of your proposal by 5:00 pm EST on Sunday June 7, 2026

The selected candidate will be chosen in June or July 2026.

13. Questions & Clarification

All interested parties will have the opportunity to ask questions and seek clarification by sending an email to: opportunities@blackhealthalliance.ca citing 'Leve Program Evaluator' in the subject line.