Channel Marketing Lead

Reports to: Chief Marketing Officer

Location: Fredericton, NB

(Remote applicants in Canada in the NDT/NST, EDT/EST, or CDT/CST time zones may be considered for this role.)

Who we are

Beauceron Security Inc. is a cybersecurity company focused on helping organizations reduce risk and build resilience through practical, data‑driven security insights. We work closely with a strong ecosystem of channel partners to deliver value to customers across industries. As we continue to grow, we’re looking for a Channel Marketing Lead to help scale and optimize our partner‑led marketing efforts.

As the Channel Marketing Lead, you’ll own the strategy and execution of marketing programs that drive revenue through our partner and distribution ecosystem. Reporting to the Chief Marketing Officer, you’ll act as the connective tissue between Beauceron’s internal marketing team and our external partners—including resellers, distributors, VARs, and affiliates—ensuring alignment, consistency, and measurable impact.

What You'll Do

Marketing operations

• Build and enable effective marketing support for channel partners across tiers.
• Design, manage, and execute co‑marketing programs and MDF (Market Development Funds) initiatives.
• Execute finalized channel marketing plans.
• Support go‑to‑market, transition, and pipeline‑generation strategies with a portfolio of partners.
• Build strong, collaborative relationships with partner marketing teams.
• Contribute to the development and maintenance of clear documentation, processes, and partner communications.

Campaign management

• Plan and execute tactical campaigns, including coordinating event logistics with channel partner, attending events, organizing and running webinars, writing blogs, preparing and delivering presentations, and creating partner materials.
• Provide promotional support for creation and management of emails, content, landing pages, nurture campaigns, and messaging.
• Evaluate performance metrics/ROI of marketing activities.

Develop targeted partner materials

• Develop partner‑facing, sales‑enablement content that is co‑branded or customized to partner needs.
• Support Account Managers with materials for QBRs and webinars.
• Continuously enhance partner onboarding resources, marketing toolkits, and enablement materials to help partners articulate customer value and differentiate Beauceron’s offering.

What you bring

• 3–5 years of experience in channel marketing, partner marketing, or a related B2B marketing role.
• Proven experience designing and executing co‑marketing and partner programs.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Hands‑on experience with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo.
• Excellent written and verbal communication skills.
• An analytical mindset with experience measuring marketing performance and reporting on KPIs.
• Experience collaborating cross‑functionally with sales, product, and creative teams.

We know great marketers come from many backgrounds. Even if you don’t meet every qualification, we encourage you to apply if this role excites you.

Why Work with Us

• You’re excited by the opportunity to have ownership over a role and grow with a company.
• We're a small, tight-knit group that works closely together.
• We offer excellent health and dental benefits that start on your first day of work.
• You’ll have a Health Spending Account and a Personal Wellness Account that refresh annually.
• Access to Online Doctors is included with our benefits plan.
• An Employee and Family Assistant Program (EFAP) is available 24/7 to provide wellbeing support to you and your family.
• We offer an RRSP matching program right from your start date.
• We maintain a training budget that every employee can apply to use for external training and professional development opportunities.
• Virtual and in person social events planned for our team to enjoy throughout the year.
• Free on-site parking you can reserve.
• Flexibility to work remotely or in the office!       

Inclusion & Belonging at Beauceron

Beauceron Security is committed to building a diverse and inclusive team. We believe diversity of background, identity, and perspective makes our work stronger. We welcome applicants from qualified individuals of all backgrounds, identities, and experiences — especially those who have been historically underrepresented in cybersecurity and tech.

If you require accommodations during the application process, please let us know at any time.

How to Apply

If this sounds like a fit for you, please apply through the button below. Be sure to mention your favourite type of food in your cover letter; the Beauceron team often bonds over food in local downtown Fredericton restaurants over lunch